Senior Director – SME Channels (Enterprise Sales)

Key Responsibilities

1. Strategic Direction & Market Expansion

• Develop and execute du’s SME channel strategy aligned with enterprise sales objectives and national SME agenda.
• Identify and lead business development opportunities in emerging regions (e.g., Northern Emirates, Abu Dhabi, Al Ain).
• Drive new go-to-market initiatives to capture untapped SME segments , ensuring alignment with marketing, product, and operations.
• Monitor market trends, competitor movements, and customer insights to refine sales strategy and performance.

2. Sales Leadership & Revenue Growth

• Own SME revenue, acquisition, and retention KPIs across all channels.
• Lead and inspire Direct Sales Teams to deliver consistent performance.
• Oversee Telephonic Account Management (TAM) to drive cross-selling and retention.
• Establish a strong partner ecosystem to extend du’s presence across the UAE.
• Ensure accurate sales forecasting, funnel management, and business reviews.

3. Channel & Partner Management

• Define governance and performance frameworks for all SME sales channels.
• Introduce scalable partner programs with transparent reward structures.
• Collaborate with Marketing and Digital teams to modernize tools and automation.
• Champion adoption of digital and omni-channel models to optimize efficiency.

4. People Leadership & Culture

• Lead Sales Managers, Tele-Sales Leaders, and Channel Managers, fostering a culture of accountability and high performance.
• Build leadership capabilities and succession pipelines.
• Promote collaboration between field, telephonic, and partner sales functions.
• Embed du’s values of innovation, agility, and customer-centricity.

5. Entrepreneurs & Startups Market Development

• Own the strategy and execution for the entrepreneurs/micro-business and startup segment
• Build partnerships with UAE ecosystem players (e.g., Dubai SME, DTEC, Hub71, DMCC, RAKEZ, IFZA, free zones, incubators, banks/fintechs) to create founder-friendly offers and acquisition pipelines.