Senior Director, Strategic Communications

Focus, Scope, & Impact:

External communications:

• Lead the development, creation and implementation of Eurasia & Middle East Operating Unit communications strategies.

• Develop, coordinate and lead a Operating Unit unified approach to media management.

• In coordination with the Franchise/Operations PACS ( Public Affairs, Communications, Sustainability & Strategic Partnerships) Leads, initiate, maintain, build and strengthen relationships with key media contacts; create measurable value for the business; protect and enhance the company’s reputation; engage and influence key stakeholders.

• Provide subject-matter expertise, content and coaching to senior management to help them serve as effective spokespeople; provide support and guidance to manage potential issues.

• Coordinate with global communications teams, bottling partners and other functions to ensure consistency of messaging.

• Support Eurasia & Middle East Franchise/Operations in managing external media contacts/requests.

• Coordinate with Marketing and Operations, PACS support to Brand PR, PACS contribution and support to marketing and operations initiatives.

• Co-lead with Marketing OU Company Brand and Social License strategy and plans.

Internal communications:

Lead The Coca-Cola Company’s internal and leadership communications in Eurasia & Middle East, including:

• Leader communications (Operating Unit president)

• Operating Unit-wide internal communications – including email, Yammer, Connect and other channels as appropriate

• Operating Unit-wide town halls

• Serving as representative in Global Internal Communications Network, closely aligned to global head of internal & leadership communications.

KEY SUCCESS PARAMETERS

• The role is focused on external/internal and brand communications.

• The position involves influencing and negotiating with others.

• The role includes working with external and internal parties who have differing or opposing interests.