Senior Employer Branding & Digital Marketing Specialist

Senior Employer Branding & Digital Marketing Specialist

Dyninno Group 6th of October, Al Jizah, Egypt (On-site)

We’re looking for a creative, data-driven, and performance-oriented professional to lead our Employer Branding and Digital Marketing initiatives.

You’ll play a key role in:

• Positioning Dyninno Egypt as an employer of choice
• Driving high-impact recruitment marketing campaigns
• Enhancing our digital presence and brand perception

Key Responsibilities

Employer Branding & Social Media

• Develop and execute employer branding strategies
• Manage and grow social media platforms
• Create engaging content (posts, reels, videos)
• Monitor engagement and manage online reputation

Digital Marketing & Media Buying

• Run and optimize campaigns on Meta, LinkedIn & Google
• Track performance (CTR, CPC, CPA, conversion rates)
• Manage budgets and maximize ROI
• Conduct A/B testing and performance analysis

Content Creation

• Produce creative content (videos, testimonials, campaigns)
• Ensure alignment with brand tone and guidelines
• Use AI tools to enhance content and efficiency

Internal & External Communication

• Support global campaigns and local activations
• Manage internal communication channels & newsletters
• Organize employer branding events

Requirements

• 3+ years of experience in Employer Branding / Digital Marketing
• Strong experience in social media & paid campaigns
• Hands-on experience with Meta, LinkedIn & Google Ads
• Strong content creation & video editing skills
• Experience with tools like Canva, Figma, CapCut, Adobe Suite
• Strong analytical and reporting skills
• Excellent English communication

⭐Nice to Have

• Experience in multinational environments
• Background in recruitment marketing
• Knowledge of SEO & marketing automation