Senior Executive - Paid Media

Multi Channel Media Buying & Strategy

• Manage Google Ads (Search, Display, Demand Gen, YouTube)
• Execute Meta (Facebook & Instagram) lead gen campaigns
• Run LinkedIn Ads for HNI targeting
• Manage and optimize campaigns on ByteDance (TikTok Ads) to drive scalable lead generation through creative led strategies and audience targeting
• Plan and execute performance campaigns on X (Twitter Ads), focusing on reach, engagement, and conversion driven outcomes
• Optimize and reallocate budgets based on performance

Optimization & Growth Opportunities

• Ongoing keyword research for high intent opportunities
• GDN & Demand Gen placement audits (brand safety & quality)
• A/B testing (ads, creatives, landing pages)
• Search term optimization (EN & AR campaigns)
• Audience building (retargeting & lookalikes)

Lead Generation & Funnel Management

• Optimize full funnel (ads ? landing page ? conversion)
• Improve lead quality using AI + audience controls
• Handle platform policy limitations with support teams
• Ensure accurate tracking (GTM, GA4, attribution models)

Reporting, DDA & Insights

• Performance reporting (CPA, CTR, CR) with actionable insights
• Data-Driven Attribution (DDA) analysis for channel impact
• Heatmap analysis (user behavior, scroll, clicks)