Senior Graphic Designer (Visual Rebranding)

We are seeking a highly skilled Senior Finalizer/Designer to lead the visual execution of this rebranding across all communication touchpoints. As part of the in-house creative agency, you will be responsible for translating the new brand guidelines into compelling design solutions across marketing collateral, campaign assets, and customer-facing communications. This role demands a strong understanding of brand systems, attention to detail, and the ability to manage complex design rollouts.

Key Responsibilities:

Rebranding Execution

• Interpret and apply the new brand guidelines across all design outputs.
• Redesign existing marketing materials to align with the refreshed brand identity.
• Create new templates and design systems for consistent application across channels.

Creative Development

• Develop high-quality visual assets for integrated campaigns, product launches, and digital platforms.
• Collaborate with copywriters and strategists to ensure cohesive storytelling.
• Ensure all designs reflect the bank’s tone, values, and strategic positioning.

Project Management

• Manage multiple rebranding work streams simultaneously, ensuring timely delivery.
• Maintain version control and documentation of all updated assets.
• Support the Creative Director in planning and prioritizing rebranding phases.

Scope of Tasks – Rebranding Focus:

Marketing Collateral

• Redesign brochures, flyers, posters, and product sheets.
• Refresh signage and environmental graphics for branches and offices.

Campaign Elements

• Create master visual concepts for ATL/BTL campaigns.
• Adapt campaign assets for digital, social, print, and OOH formats.
• Ensure consistency in typography, color palette, imagery, and layout across all executions.

Digital & Social Assets

• Design web banners, email templates, landing pages, and mobile assets.
• Develop social media templates and post designs aligned with the new brand.
• Collaborate with UX/UI teams to ensure brand consistency in digital platforms.

Brand Governance

• Help maintain and evolve the brand asset library.
• Conduct visual audits to identify outdated materials and recommend updates.
• Provide guidance and training to junior designers and other departments on brand usage.

Qualifications & Experience:

• Bachelor’s degree in Graphic Design, Visual Communication, or related field.
• 10+ years of experience in design, with proven experience in brand rollout or rebranding projects.
• Strong portfolio demonstrating brand systems and campaign work.
• Expert in Adobe Creative Suite
• Experience in financial services a positive
• Arabic proficiency will be an advantage