Senior IMC Planner

Job Overview:
The Senior IMC Planner will be responsible for developing and executing integrated marketing strategies and plans. This role requires a balance of creative thinking and analytical skills to deliver impactful campaigns that resonate with target audiences and achieve business objectives.

Responsibilities:

• Develop IMC strategies and plans based on client objectives, market research, and competitive analysis across all channels (digital, traditional, PR, events, etc.) for a leading CPG brand
• Collaborate with cross-functional teams to ensure cohesive campaign execution across all channels.
• Monitor and evaluate campaign performance, providing recommendations for optimization.
• Conduct market and audience research to inform planning decisions.
• Prepare detailed campaign presentations and reports for internal and client meetings.
• Stay updated on industry trends, emerging media channels, and innovative marketing tactics.
• Support the Account Lead in managing client relationships and delivering value

Education:

• Bachelor’s degree in Marketing, Communications, or a related discipline.

Experience:

• 4–6 years of experience in marketing communications planning or a similar role.

• Proven track record of successfully leading campaigns for mid to large-scale brands.
• Strong understanding of multi-channel marketing, consumer behavior, and emerging trends.
• Excellent leadership and team management skills.
• Strong client-facing and communication skills.
• Data-driven mindset with the ability to translate insights into strategies.
• Exceptional project management and multitasking abilities.
• Proficiency in MS Office and marketing planning

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