Senior Manager, Commercial Media

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

Ford is looking for a Commercial Media Lead who partner with the Consumer Media Lead to drive media effectiveness and efficiency as a key contributor to delivering on marketing and business objectives. This role will be critical in building B2B media capabilities and establishing the media team as a key driver of Ford Pro’s marketing delivery. Leading the charge in establishing strategy, oversight, and thought leadership, this person is critical to establish the go-to-market in enablement for the growth of Ford Pro. Critical media infrastructure is in place and must be optimized to allow for refinement of data and audience models, for targeting and to drive analytics.

The Commercial Media Lead will also be responsible for driving the strategic direction and operation of media partnerships on behalf of Ford Pro working in unison with the Global & U.S. Media team building, maintaining, and optimizing the major relationships for the brand, across Facebook, Google, and LinkedIn, among others. Bringing deep integrated media expertise, they will implement processes that enable Ford to measure spend and monitor success metrics.

You'll have...

• Bachelor’s degree in Business, Marketing, Data & Analytics or related field
• 10+ years of relevant experience in media and performance marketing either client or agency side or in related companies such as technology, data & analytics
• 10+ years of experience leading teams
• Prior experience developing strategy, go-to-market plans, data & analytics and measurement efforts to drive marketing success

Even better, you may have...

• Experience working on global brand, with marketing and media expertise across U.S./North America
• Deep experience with business to business marketing, particularly in large, matrixed organizations
• Experience working with media measurement models of all types, CPA, CPC, MTA, MMM and building to a business outcome: lead generation models, traffic, sales, etc.
• In-depth knowledge of integrated media planning/buying processes particularly in the Auto category due to the complexity of Tier 1, 2 and 3 processes and the need to de-duplicate with the Consumer/Retail team.
• Experience implementing media planning processes cross-functional teams and global environments
• Thrives in a fast-paced setting, managing a large diverse team across multiple projects and skill teams
• Proven track record of successfully influencing and evolving complex projects
• Flexibility and adaptability, willing to walk away from an idea or work when it becomes clear it is not a good investment of resources or time
• Thorough understanding of brand differentiators and ability to deliver experiences that ladder up to overall brand position

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid (onsite four days per week) for candidates who are in commuting distance to a Ford hub location. #LI-Hybrid

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What you'll do...

• Provide leadership for Commercial Media, primarily U.S. with some global oversight, reporting to the Global Head of Media.
• Lead the Commercial Media relationship with Ford’s agency partners
• Build senior level relationships with Global media partners, e.g. Google, Meta, Amazon, LinkedIn, etc
• Optimize the ad tech stack implementing first party data in order to target small, medium, enterprise businesses and special interest audiences to grow the Ford Pro Brand, build Direct Customer Relationships and drive software/service signups
• Work with the Integrated Marketing Team & Communications (PR) Team to build integrated content strategy and key audience outreach, SEO and backlinks to build stronger presence for Ford Pro.
• Work with Global Data Insights & Analytics Teams to structure primary data for the use of audience creation for media targeting, lookalike models
• Develop test/learn methodologies in order to optimize creative message development, media efficiency
• Create and implement structures and processes which improve the efficiency and functionality of the media process working closely with the Consumer Media Lead
• Oversee the development of media best practices that are shared with Global teams
• Work with the agency and GDIA to establish rigorous media analytics by platform to ensure ROI on the media investment
• Maintain tracking on competitive and new media intelligence