Role Summary
The Manager / Senior Manager – Communications will be responsible for managing the University’s brand image, media relations, and marketing outreach while driving strategic communication initiatives to enhance visibility, engagement, and reputation.
KRA: Tasks / Activities
- Manage the university’s brand image, media interactions, marketing outreach, and online presence across digital channels and stakeholders
- Develop and oversee detailed marketing goals, calendars, and promotional content for outreach activities, events, and brand awareness initiatives
- Ensure high-quality design and delivery of marketing efforts including promotional campaigns, on-ground advertising, digital marketing, and outreach programs
- Create and manage the marketing budget, ensuring expenditures remain within approved estimates without compromising quality
- Work closely with senior leadership to communicate the university’s vision and strengthen brand reputation
- Build awareness and engagement with the Sai University brand across stakeholders
- Review best practices and maintain awareness of current trends in higher education to enrich future marketing and communication strategies
KPI: Performance Metrics
- Brand visibility and engagement metrics
- Effectiveness of marketing and communication campaigns
- Media coverage quality and reach
- Adherence to marketing budgets and timelines
- Stakeholder and leadership feedback
Skills & Attitude:
Required Skills
- Strong expertise in strategic communications and media relations
- Experience managing brand image and multi-channel marketing initiatives
- Proven ability to handle issues management and stakeholder communication
- Budget planning and marketing calendar management
- Excellent written and verbal communication skills
Preferred Skills
- Experience in higher education or large, complex organizations
- Exposure to both traditional and new media platforms
- Strong stakeholder and leadership engagement capabilities
Attitude Required for This Position
- Strategic and forward-thinking mindset
- Strong ownership and accountability
- Ability to work effectively with senior leadership
- High attention to quality and brand consistency
- Collaborative and proactive approach
Job Type: Full-time
Pay: ₹100,000.00 - ₹108,000.00 per month
Work Location: In person