Senior Manager, Content Strategy

About Visit Seattle

Visit Seattle is a private, non-profit destination marketing organization (DMO) serving Seattle and King County. We exist to responsibly grow the visitor economy for the benefit of the community.

About the Role

We are seeking a creative, collaborative, versatile, Seattle-based Senior Manager, Content Strategy. Reporting to the Director, Marketing, this leader is responsible for defining and executing Visit Seattle’s content strategy, writing and editing marketing materials, and effectively integrating evolving search strategies and artificial intelligence (AI) tools. This role requires a unique blend of writing, traditional editorial skills, technical expertise, and an entrepreneurial mindset to navigate a rapidly evolving digital landscape. This role will lead the organization’s internal team working on content, social, and web.

This position works within the Marketing department creating and organizing content, furthering campaign messaging, and integrating company-wide initiatives to inspire and enhance the visitor experience. The ideal candidate for this role should have strong communication skills, exhibit great attention to detail, easily build rapport with others, and excel at managing and motivating team members. This role requires someone who enjoys staying on the cutting edge of technology and is also hands on, ready to implement innovative solutions.

What You’ll Do

• Create and deploy an editorial strategy and content calendar inclusive of all owned content platforms.

• Develop SEO, AEO, and GEO strategies to drive visibility of Visit Seattle’s content.

• Leverage AI-powered tools to accelerate workflows, iterate on messaging, and scale content while maintaining
  high standards of clarity and quality.

• Edit and/or write content for all Visit Seattle’s
  marketing and sales materials.

• Ensure editorial excellence by refining, proofreading, and editing content for voice, accuracy, and consistency.

• Oversee content operations: Manage the editorial calendar, budget, and content development costs to ensure timely delivery and a positive return on content investment.
• Stay ahead of trends in content strategy, generative AI, and storytelling best practices.

• Social Media

• • Lead agencies on paid social media campaigns and support internal team creating organic channels to ensure continued growth and engagement on social.

• Website & Content Production

• • Manage quarterly website audit to ensure content relevancy.

• • Partner with internal webmaster and web development partners to streamline and improve user experience and online content.
• Visitor Resources
  • Work in concert with internal and external content teams to develop relevant visitor resources.
    
• People Leadership

• • Foster a collaborative, inclusive, and creative team environment.

• • Provide guidance and support to help the team grow and deliver high quality work.
    

• • Oversee performance through thoughtful goal setting, ongoing feedback, and formal reviews.

Qualifications

• A minimum of 6 years’ experience in content writing or editing, with a portfolio that flexes across a wide range of content formats,

• Proven ability to develop content strategy and editorial plans, ideally within a marketing organization.

• Proven writing, copywriting, and editing skills, with the ability to distill complex ideas, adapt tone for different audiences, and execute effective communication strategies.
• Ability to advise and lead on evolving search strategies.

• Proven inclusive leadership experience, with a strong track record of managing, developing and supporting diverse teams.

• Working knowledge of SEO best practices, as well as familiarity with AEO and GEO.

• Comfort with generative AI tools (e.g., ChatGPT, Grammarly, Writer) to enhance content creation and efficiency.

• A passion for storytelling, brand voice, and pushing the boundaries of content in new and creative ways.

• Collaborative mindset; open to feedback, generous with ideas, and willing to roll up your sleeves on any kind of content project.

• Highly organized and able to manage multiple projects and priorities at the same time with poise and efficiency in a fast paced, collaborative environment.

• Results-Oriented: Outcomes matter; taking responsibility for the timing and results of work and projects

• Able to work efficiently and accurately with minimal supervision.

• Strong service approach with both internal and external customers.

• Consistently positive attitude and professional demeanor.

• Experience in hospitality or travel industries preferred.

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.

What We Offer

Visit Seattle offers a competitive salary and comprehensive benefits package, along with a positive, purpose-driven workplace culture. Our culture is guided by our values of Inclusion, Impact, Commitment, and Excellence. We are passionate about championing our region as a world-class destination for travel and tourism and promoting the economic power of travel.

Our benefits are always evolving, though here's a peek into your perks:

• You'll have 15 days of Paid Time Off to start, with 12 paid office holidays and 1 Personal Holiday.
• You'll have 100% of medical, dental, and vision coverage paid by Visit Seattle. In addition, Visit Seattle will cover 75% of premium for family coverage.
  
• You'll receive an organization-paid ORCA card, and subsidized parking in the building's garage (restrictions apply).
• You'll be reimbursed for monthly cell phone expenses.
• You'll receive a 401(k) with up to a 5% organization match
• Base salary range: $95k to $110k with an annual incentive up to 8%. Compensation decisions are based on experience and scope of responsibility.

Our Commitment to Equity

We are proud to be an equal opportunity employer and deeply committed to building a diverse, inclusive, and equitable workplace. We believe that diversity makes us stronger, more innovative, and better equipped to serve our communities. We welcome and encourage applicants from all backgrounds and identities.

We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity, or expression (including transgender status), sexual orientation, pregnancy, marital status, military service or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state, or local laws and ordinances. sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status or military service.

Visit Seattle strives to create a meaningful interview experience for candidates. If you need accommodation for a disability or for any other reason during the hiring process, please let us know.