Senior Manager Content - Williams Sonoma

About the Team

Williams Sonoma, Inc. is the premier specialty retailer of home furnishings and gourmet cookware in the U.S. Our Creative Team—designers, art directors, writers, social media experts, content creators, and visual merchandisers—brings the brand to life across every customer touchpoint. The Content Team leads organic social, video, editorial, and copy across catalog and digital channels.

About the Role

The Senior Manager, Content leads the strategy, development, and execution of Williams Sonoma Home’s editorial and digital content across ecommerce and organic social channels. This role oversees the social media team and is responsible for driving cohesive storytelling across site, social, and top-of-funnel marketing. The ideal candidate is passionate about interiors, furniture, and design, with a strong editorial eye and a performance mindset.

Responsibilities

• Develop and execute seasonal content strategies aligned with brand merchandising themes and marketing campaigns, in partnership with the Creative Director
• Lead organic social strategy across platforms, overseeing content calendars, publishing cadence, and channel growth
• Manage and mentor the Associate Social Media Manager
• Define editorial priorities and identify new content opportunities to enhance the customer shopping journey
• Own buying guides, product groupings, and seasonal editorial features
• Identify opportunities to amplify content across digital and social channels
• Leverage existing creative assets while identifying opportunities for new content development
• Collaborate cross-functionally with Site Merchandising, Creative, PR, and Williams Sonoma Kitchen teams to drive integration and alignment
• Optimize onsite content destinations to improve discoverability, engagement, and conversion
• Write and edit headlines and top-of-funnel marketing copy
• Monitor performance metrics across ecommerce and social channels, translating insights into actionable recommendations

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 6+ years of experience in content strategy, editorial, or digital marketing
• Experience managing social media channels and direct reports
• Demonstrated editorial or feature writing experience
• Deep knowledge of interiors, decorating, and design trends
• Strong project management skills with the ability to prioritize in a fast-paced environment
• Effective interpersonal skills and ability to influence cross-functional stakeholders
• Excellent written and verbal communication skills
Onsite in the San Francisco (Van Ness) office Monday–Thursday

Our Culture & Values
We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.



People First
Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available:

Benefits
A generous discount on all WSI brands
A 401(k) plan and other investment opportunities
Paid vacations, holidays, and time off to volunteer
Health benefits, dental and vision insurance, including same-sex domestic partner benefits
Tax-free commuter benefits
A wellness program that supports your physical, financial and emotional health

Continued Learning
In-person and online learning opportunities through WSI University
Cross-brand and cross-function career opportunities
Resources for self-development
Advisor (Mentor) program
Career development workshops, learning programs, and speaker series



WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration).

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $112,100 - $133,150. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.