Senior Manager Digital Services

In this role, you will work closely within the Marketing and Digital Services team, as well as the wider organisation to drive the AFC s Fan Engagement & Digital programme. You will take full ownership of a strategic marketing area for the AFC and be responsible for driving strong growth through exciting fan engagement initiatives. To succeed, you will plan, lead and coordinate complex projects among internal and external stakeholders, including the AFC and the wider football family, including Clubs, Member Associations, Local Organising Committees, agencies, contractors and AFC s partners.

Key Responsibilities

• Be the Product manager of the App Live app, and support AFC website updates working closely with the technical partners.
• Lead and manage the (non-technical) implementation and maintenance of the AFC CRM system.
• Work closely with the Marketing and Digital Solutions leadership team to further develop and implement a fan acquisition and fan engagement strategy.
• Design and deliver best practice user journeys that drive fan data acquisition.
• Continuously improve, expand and customise user journeys using the CRM and Marketing campaign automation tools at hand with the objective of retaining fans of AFC football within the wider AFC ecosystem and turning fans into advocates of the AFC competitions and channels.
• Develop and implement strategies that strengthen engagement across the AFC s digital and social media platforms and ensure a high fan retention rate through best-in-class fan experiences on the AFC s digital and social platforms.
• Propose and introduce innovative solutions that help optimise the fan experience as well as our collaboration with the AFC, Member Associations, Clubs, players and coaches.
• Plan and project manage the development of games, contests and other marketing initiatives that drive CRM fan data growth.
• Work with the Marketing and Digital Services leadership team to develop a vision for an enhanced and continuously expanding digital ecosystem for the AFC. Create a strategy considering more digital touchpoints and stakeholders, and how the fan can benefit from richer, more integrated user journeys and an increasingly personalised content offering.
• Work closely with the AFG Business Intelligence team to define and understand CRM fan segments. Evaluate fan preferences and behaviour, and analyse current and past fan engagement initiatives to optimise future initiatives and communication; deliver insights and propose ways to optimise and improve fan experience.