Senior Manager, Packaging Design Adaptation

Senior Manager, Package Design Adaptation is a hybrid role combining strategic design thinking with a strong interest, curiosity and demonstrated skill in tech/AI/automation that will establish a new way of working. A willingness to learn, adapt, and evolve alongside emerging AI technologies is essential.

In this strategic hands-on design role, you will apply a system mindset to solve design challenges that deliver on the brief and fit within the established brand standards. The Senior Manager will serve as a trusted internal partner, translating business and marketing needs into scalable designs for the brand and portfolio.

The primary objective of this role is to bring select packaging design projects in-house. An objective of this role is to help elevate Coca-Cola’s design capabilities through the thoughtful adoption and use of AI-powered design tools.

This role is ideal for a highly detail-oriented graphic designer with deep Adobe Creative Suite expertise, strong production design experience, and a proactive, solutions-oriented mindset. You will work closely with cross-functional partners, attend print tests, select and manage color, and continuously refine workflows as new AI tools are introduced internally.

Experience with 3D design and animation is a strong plus, but the core focus of this role is packaging development and production design.

Key Responsibilities

Packaging & Production Design (Primary Focus – ~75–80%)

• Create, adapt, and maintain flat packaging files for multiple brands, formats, and markets.
• Ensure all files are press-ready, accurate, and aligned with brand standards, dielines, substrates, and print specifications.
• Review color targets and attend press checks and print tests to ensure quality, consistency and accuracy.
• Partner closely with internal requestors (Brand, Creative, Innovation, and Graphics Management) to gather requirements, manage revisions, and deliver final assets on time.
• Manage multiple projects simultaneously while maintaining a high level of detail, organization, and production accuracy.

Design Automation & AI Adoption (~15–20%)

• Actively introduce and incorporate new AI-powered design and production tools into your workflow as they become available internally.
• Explore AI solutions that support brand world asset creation beyond packaging, as well as tools for layout adaptation, versioning, quality control, and production efficiency—without compromising brand integrity or accuracy.
• Collaborate with internal partners to evolve scalable, repeatable packaging adaptation workflows.
• Maintain a continuous learning mindset and stay curious about emerging tools that improve speed, efficiency, and creative output.

Collaboration & Stakeholder Engagement

• Build strong working relationships with a large and diverse group of internal stakeholders.
• Communicate clearly, positively, and professionally balancing creative problem-solving with practical execution.
• Bring a can-do attitude, flexibility, and a collaborative spirit to fast-paced, high-volume production environments.

Nice to Have (Approximately 5% of Role)

• Experience with 3D modeling, rendering, or animation to support packaging visualization or concept exploration.
• Familiarity with tools such as Cinema 4D, Blender, or similar platforms.
• Exposure to AI-powered 3D or visualization tools.

Qualifications

• Bachelor’s degree in Graphic Design, or Industrial Design with professional graphic design experience.
• 2–5 years of professional experience in graphic design with a strong emphasis on brand building and packaging production.

• Expert-level proficiency in Adobe Illustrator, Photoshop, and InDesign; strong working knowledge of other programs within the Adobe Creative Suite.
• Demonstrated experience preparing files for print, managing color, and working directly with printers.
• Comfortable working in a fast-paced, high-volume environment with many stakeholders.
• Strong attention to detail, organization, and follow-through.
• Proven willingness to continuously learn, adapt, and evolve as new AI tools and workflows are introduced.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Adobe Creative Cloud, Adobe Creative Cloud, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, AI Adoption, Artificial Intelligence (AI), Brand Building, Brand Strategy, Business Translations, Collaboration, Creative Design, Creative Directing, Design, Design Automation, Design Build Projects, Design Management, Design Quality, Design Thinking, Detail-Oriented, Graphic Design, Large-Scale Project Management, Marketing, Marketing Translations, Multiple Project Management {+ 10 more}

Pay Range:

$139,600 - $157,900

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

April 26, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.