Senior Manager, Product Marketing

This position is hybrid to the NYC HelloFresh Headquarters

The Senior Manager of Product Marketing will own the product marketing strategy for Factor Form, Factor’s new supplement brand. This includes defining our customer segments, value propositions, and product positioning, as well as synthesizing data to uncover new opportunities. You will work closely with our Product and Growth Marketing team to ensure fluidity of messaging and positioning across the customer lifecycle. This person must be able to build strong cross-functional relationships and influence stakeholders across the organization. You will report to the General Manager of Growth, helping identify cross-functional initiatives that lead to strong incremental revenue.

What is the ethos of the Factor brand?

We believe health and wellness starts with food and what you put into your body. Our goal is to help our customers achieve their health and wellness goals. We focus on being physically fit and healthy with nutritious, purposeful eating. We want to help real people achieve real results without sacrificing time and energy trying to sort through the overwhelming amount of information.

You will…

• Keep the customer at the center of everything you do
• Develop and own the product marketing strategy for the new venture, working on brand positioning, initial launch, and additional product launches
• Map out the user journey, gather user insights, and identify new customer needs to focus both the product and growth marketing roadmaps
• Serve as one of the main collaborators between the Growth Marketing, CRM, Brand, and Product teams
• Identify the target audience and develop product positioning for new product launches
• Operate in a highly cross-functional role, partnering closely with Product, CRM, Engineering, Design, Brand, Analytics, UX Research, and Growth Marketing to improve the user experience to drive incremental conversion volume, engagement, and retention.
• Develop and align online and offline marketing campaigns in collaboration with channel owners and the broader growth marketing team
• Create product marketing goals, and analyze campaign performance
• Serve as a key collaborator between the Product and Marketing organizations

You are…

• Bold: you’re adventurous, outgoing and optimistic; you’re confident making decisions and taking calculated risks
• Entrepreneurially Minded: you have the vision, passion, and imagination; you are not afraid to ask, ‘what if’ and constantly challenge the status quo
• Versatile: you roll with the punches and don’t get overwhelmed easily; you enjoy grinding away at issues and have a knack for delivering results in hyper-growth, constantly changing environments
• Analytical: data is your friend; you're able to translate numbers into action and pave the way for efficiency
• Team-oriented: you have a track record of leading cross-functional teams and cultivating collaborative partnerships at all levels and departments of an organization
• Strategic: you recognize and resolve situations that are ambiguous or challenging and use logic to identify alternatives, evaluate, and present approaches to solving complex problems while thinking in terms of contingency plans
• Customer-focused: slightly obsessive-compulsive when it comes to customer experience and strive to deliver a product that is second to none

At a minimum, you have…

• 6+ years of product marketing experience in ecommerce
• Experience in collaborating with online marketing channels such as paid social, display advertising, and search engine marketing
• Experience developing marketing strategies using both quantitative and qualitative research methods
• Experience collaborating with and influencing cross-functional teams across different offices
• You know your market, customers, and competition better than anyone, and you're strong at integrating this information into your go-to-market strategies
• Strong communication and presentation skills
• BA/BS degree

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.