Senior Manager - Product Marketing

This position plays a pivotal role in shaping and executing the communication, user experience, and adoption strategies for all IT initiatives within the Digital & Transformation Division. This senior management position is responsible for ensuring that IT programs are clearly communicated, widely adopted, and deliver a seamless user experience aligned with AD Ports Group’s global brand and digital ambitions.

• Responsibilities: Core Responsibilities:
  
  IT Communications & Engagement
  
  • Plan and lead IT townhalls, executive briefings, and global updates to keep stakeholders informed and engaged.
  
  • Develop and deliver clear, consistent messaging around IT programs, ensuring alignment with AD Ports Group’s brand and tone.
  
  • Build and execute awareness campaigns for IT initiatives to drive adoption and change readiness.
  
  User Experience Oversight
  
  • Monitor and assess user experience across IT service channels (helpdesk, portals, applications, etc.).
  
  • Conduct regular reviews of IT applications to ensure UI/UX standards are met and aligned with global branding.
  
  • Validate wording, labels, and messaging in IT platforms to ensure clarity, professionalism, and user-friendliness.
  
  Knowledge & Content Management (15% of time)
  
  • Oversee the development of user guides, FAQs, and technical documentation in business-friendly language.
  
  • Ensure training materials are aligned with business needs and are easy to consume.
  
  • Standardize templates and communication formats across IT programs and projects.
  
  Training & Awareness
  
  • Design and deliver training programs and awareness sessions on new IT systems, policies, and tools.
  
  • Partner with HR/L&D to integrate IT awareness into corporate training frameworks.
  
  Governance & PMO Alignment
  
  • Embed user experience, communication, and adoption metrics into IT project governance frameworks.
  
  • Provide oversight to ensure all IT initiatives include stakeholder communication and adoption plans.
  
  • Report regularly to Group CIO on IT experience KPIs, adoption levels, and engagement outcomes.