Senior Manager, Subscriber Growth & Retention

Subscriber Growth & Retention Strategy

• Own Wecom’s installed-base growth strategy, including upsell, cross-sell, retention, and lifecycle migration initiatives
• Develop data-driven programs to reduce voluntary and involuntary churn
• Define and manage offer strategies for speed upgrades, bundles, promotions, and loyalty programs

Lifecycle & Migration Management

• Design and execute subscriber lifecycle journeys from acquisition through maturity
• Lead migration strategies (e.g., legacy services ? fiber, entry tiers ? premium tiers)
• Identify opportunities to improve conversion timing, upgrade velocity, and lifetime value

Product Attachment & ARPU Expansion

• Drive attachment strategies for value-added products (Wi-Fi, mesh, voice, managed services, etc.)
• Partner with Product, Marketing, and Sales to align pricing, packaging, and positioning
• Monitor and improve attach rates, penetration, and revenue mix

Churn Mitigation & Breakage Reduction

• Analyze churn drivers, disconnect reasons, and subscriber behavior trends
• Develop proactive save-offers and targeted retention campaigns
• Identify and reduce revenue breakage from missed upgrades, underutilized products, or inactive services

Communications & Campaign Enablement

• Partner with Marketing on lifecycle-based messaging and subscriber communications
• Ensure campaigns are aligned with subscriber segments, tenure, and usage patterns
• Support Sales and Customer Experience teams with clear playbooks and escalation paths

Analytics, Reporting & Optimization

• Own subscriber growth KPIs including churn, ARPU, upgrades, product attach, and lifetime value
• Build dashboards and insights in partnership with BI and Finance
• Continuously test, measure, and refine programs based on performance data

Cross-Functional Collaboration

• Work closely with Customer Experience to align insights without duplicating execution ownership
• Partner with Sales, Marketing, Customer Experience, Product, Finance, BI, and Operations
• Support executive reporting and strategic planning related to subscriber economics

• 7+ years of experience in subscriber lifecycle management, retention, growth, or revenue strategy
• Experience in telecom, broadband, SaaS, subscription services, or recurring-revenue businesses preferred
• Strong analytical skills with the ability to translate data into executable strategies
• Proven success driving upsell, retention, and ARPU growth at scale
• Experience working cross-functionally in high-growth or transformation environments
• Comfortable operating in ambiguity and building programs from the ground up

Why This Role Matters

This role is critical to ensuring Wecom’s rapid expansion translates into durable, profitable growth. As our footprint scales, the ability to intelligently manage the subscriber base — increasing value while reducing churn — will be a key differentiator.

NOTE:

Wecom (and its subsidiaries) complies with all Equal Employment Opportunity (EEO). Wecom does not discriminate on the basis of age, race, sex, religion, color, national origin, marital status, genetic information, sexual orientation, gender identity and expression, disability, veteran status, pregnancy status or other status protected by law. Company benefits subject to change. www.wecomfiber.com