Senior Manager – Travel Trade

Be the change. Join the world’s most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose

• The Travel Trade Senior Manager will drive the execution of the destination’s travel trade strategy across regional markets, with a focus on the GCC and surrounding countries.
• Reporting to the Travel Trade Senior Director, the role is responsible for developing strong trade partnerships with regional tour operators, DMCs, OTAs, travel agencies, and wholesalers.
• This position will ensure alignment between hotel operators and trade partners, lead market-specific activations, and deliver measurable outcomes that directly contribute to bookings, awareness, and brand positioning.

Job Responsibilities:

Regional Market Strategy & Implementation:

• Develop and execute trade action plans for GCC and nearby regional markets, aligned with the
• global Travel Trade strategy.
• Identify and prioritize key regional trade partners to maximize awareness, reach, and conversion.
• Adapt destination-wide strategies to fit regional market dynamics and cultural nuances.

Partner Development & Engagement:

• Build and manage strong relationships with leading regional tour operators, DMCs, OTAs, and travel agencies.
• Support hotel operators in connecting with and contracting the right regional partners.
• Develop and implement co-op marketing and sales initiatives with regional partners.
• Conduct regular partner performance reviews and identify opportunities for growth.

Events & Activations:

• Lead the planning and execution of GCC and regional trade shows, roadshows, and B2B events (e.g., Arabian Travel Market, Riyadh Travel Fair, local roadshows).
• Coordinate operator participation to ensure unified destination representation.
• Drive lead capture and conversion processes from all regional events.

FAM Programs:

• Oversee the planning and execution of FAM trips from GCC and surrounding markets, ensuring strong operator involvement and measurable impact.

Stakeholder Engagement:

• Act as the liaison between hotel operators and regional trade partners.
• Collaborate with Destination Marketing, MICE, Customer Care, Comms, and Online experience to align regional activations with broader campaigns.
• Partner with regional tourism boards, airlines, and associations to leverage synergies and extend market reach.

Performance & ROI:

• Define and track KPIs specific to GCC and regional trade activities (market share, awareness, distribution reach, leads, and conversions).
• Deliver regular performance updates to the Senior Director – Travel Trade and Executive Management.
• Ensure efficient use of budgets for regional activations with a focus on ROI.

Key Processes / Workflows

• Regional Market Planning & Execution
• Partner Engagement & Management
• Events & Activations
• FAM Trips
• Stakeholder Coordination
• Performance Measurement & Reporting
• Budget & Resource Management

Managerial Responsibilities:

• Supervise and guide regional executives or coordinators working on trade activations.
• Manage relationships with regional representation offices or agencies.
• Mentor junior staff and ensure professional development in line with organizational goals.
• Uphold compliance with destination governance, budgeting, and performance tracking processes.

Job Requirements:

Academic Qualifications:

• Bachelor’s degree in business, Marketing, Tourism, or related field.

Years of Experience:

• 10–12 years of proven travel trade experience, with at least 6 years in GCC/regional markets.

Other Requirements:

• Demonstrated success in managing regional partnerships with TOs, DMCs, OTAs, and travel agencies.
• Previous experience representing a destination, hotel group, or airline at regional trade shows and events.
• Strong track record in developing and executing travel trade initiatives for luxury or premium brands.

Technical Competencies:

• Proficiency in regional travel trade distribution systems and OTAs - Expert
• Hands-on experience with CRM systems, lead management, and partner portals - Advanced
• Knowledge of co-op campaigns, sales incentives, and ROI measurement tools - Advanced
• Familiarity with digital trade engagement platforms, webinars, and e-learning systems - Intermediate
• Strong data analysis and reporting capabilities for regional performance tracking - Advanced
• Financial and budget management skills for regional activations and vendor contracts - Intermediate

Disclaimer

This job description outlines the core responsibilities of the role but is not exhaustive. Additional tasks related to the broader department may be assigned as required. This document does not represent an employment contract.

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