Senior Manager - Visual Merchandising_Visual Merchandising_VM Concept.Splash.UAE_JAFZA_SPLASH

1. Start of the financial year

2. Maintain brand visual identity across area

• Responsible for VM standards across the area.
• Must be fashion educated with an idea of the latest trends.
• Should be able to put together stories and the right ensembles
• Should have a strict eye to detail so that the stores are always equipped with essentials
• Ensure the stores are always updated with latest props as per guidelines
• Share sale dates and roll out plan with Sale Optimizers
• Guide planning and execution of Season launch across the territory in liaison with Concept VM and Concept managers following SOP.
• Make sure the stores are updated as per new guidelines/ updates from Concept.
• Collate images of season set up from all A+ and A stores and share with Creative Manager (TVM)
• Plan and sig off VM checklist for all stores.
• Share Signoff checklist with TVM and give feedback and do changes in relevant areas of improvement along with Sales Optimizer.
• Constantly guide Sale Optimizers for Hit treatment, Window schemes, PTA updates, New product launch and promotions- EOSS, MSS etc
Guide Sale Optimizers and retail managers on store layout- flow and fixture placement.

3. Communication

• All communication from Creative Manager (TVM) to be shared with Sale Optimizers and retail managers.
• Make sure all documents from Creative Manager (TVM) are received and kept as per guidelines- Trend pack, Coordinate sheets, SVS docket, New product launch, PTA updates etc.
• Discus areas of concern and improvement with Retail Managers and Creative Manager (TVM)
• Come up with plan of action for improvement of stores/ areas where required.
Discuss with Creative Manager (TVM) any specific requirement/ changes in area.

4. Data upkeep

• Each store to keep a VM folder with all documents.
• Store VM folder to be put in audit.
• Should always have the updated blueprints of the store ready
Should have the correct count of the collaterals present in the store.

5. Visitation

• Visit all their respective stores at least once each week.
Visit all A and A+ twice a week.

6. Team development

• Discuss Sale Optimizers KPI’s with SO’s and retail managers
• Discuss and understand Job description of Sale Optimizers with AVM’s.
• Liaise with Creative Manager (TVM) and retail manager to create training module/ plan for the coming year
• Work along with Creative Manager (TVM) and Sale Optimizers for content of training
• Work towards improvement/ development of SO’s skillset
• Analyze training requirement of area- Sales Optimizers and retail staff
• Work towards a well planned training program for Sale Optimizers and Retail staff

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.