Senior Marketing Assistant

The Senior Marketing Assistant will support and execute advanced marketing initiatives within the technology sector, leveraging 5+ years of proven experience in marketing with a strong background in IT, software, or digital transformation industries. This role requires expertise in managing marketing campaigns, creating targeted content for technical audiences, and aligning marketing strategies with business objectives. The ideal candidate will combine marketing skills with technical understanding to effectively communicate complex solutions to diverse audiences.

Key Responsibilities

• Assist in developing and implementing integrated marketing strategies tailored for the technology sector (digital, social media, events, and offline).
• Produce and manage marketing materials (case studies, presentations, product brochures, website content) with a focus on technical solutions.
• Conduct market research and competitor benchmarking in IT, software, and digital transformation industries.
• Manage digital campaigns including SEO/SEM, paid ads, marketing automation, and email marketing to generate qualified leads.
• Organize and support technology-related events, webinars, exhibitions, and conferences.
• Stay updated on technology trends (AI, cloud computing, cybersecurity, digital transformation) and apply them to marketing strategies.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field. A degree in IT, Computer Science, or Engineering is a plus.
• 5+ years of marketing experience , preferably in the technology/IT sector .
• Strong knowledge of digital marketing platforms (Google Ads, LinkedIn Campaign Manager, Meta Ads, HubSpot, Mailchimp).
• Experience in SEO/SEM, content marketing, and CRM systems.
• Ability to translate technical concepts into compelling marketing messages.
• Excellent communication and presentation skills in English .
• Strong analytical, organizational, and project management skills.
• Team leadership and mentorship experience is an advantage.

Performance Indicators (KPIs)

• Growth in lead generation from technology-focused campaigns.
• Increased brand visibility and engagement in the IT/digital transformation market.
• Timely and high-quality delivery of technical marketing content.
• Measurable ROI from campaigns aligned with business objectives.
• Enhanced collaboration between marketing and technical teams.