Senior Marketing Content Writer

GPRS is the nation’s largest company dedicated to Intelligently Visualizing the Built World® for clients throughout the U.S. What began with a single ground penetrating radar unit in the trunk of founder and President Matt Aston’s car in 2001 has grown to a $200-million company. Our firm now encompasses every area of construction site and facility safety across virtually every industry. We offer a full suite of project visualization services to help you plan, build, and manage better

PLAN - Prevent rework and delays with accurate as-built documentation, including utility maps, 3D CAD, and BIM models.
Planning & Design Services:

• Reality Capture
• Existing Conditions Documentation
• 3D Photogrammetry & Laser Scanning
• Utility Mapping
• Clash Detection

BUILD - Dig, drill, and build with certainty using precise subsurface and infrastructure data.
Construction Services:

• Ground Penetrating Radar (GPR)
• Concrete Scanning
• Utility Locating
• Void & Rebar Mapping
• Drone & Laser Scanning

MANAGE - Access up-to-date, layered facility records in SiteMap™, available 24/7 and securely stored.
Facility & Project Management Services:

• SiteMap™ Platform
• Virtual Floorplan & BIM Integration
• BOMA Heatmaps
Historical Records

GPRS Purpose Statement:
Our purpose, as an organization, is to provide possibility for our Team Members and Customers by intelligently visualizing the built world.

GPRS Core Values:

• Integrity
• Teamwork
• Mutual Respect
• Growth Mindedness
• Safety

Job Summary:

The Senior Marketing Content Editor will elevate our content marketing strategy. Ideal candidates will bring a journalist’s curiosity, a marketer’s instinct, and an industry insider’s understanding of infrastructure, utilities, and the construction landscape.

This role is a fit for a seasoned content creator who’s ready to move client-side and take ownership of a content engine that speaks to engineers, project managers, executives, and AI algorithms alike.

Job Goals:

Position GPRS as a Thought Leader

• Publish 2 LinkedIn posts weekly, contribute monthly articles, and align with SEO/design teams for consistent, optimized content.

Boost Engagement with Video Storytelling

• Produce 4+ quarterly videos—educational, service-focused, and client-driven—tailored to GPRS messaging and target personas.

Enhance Email Marketing Performance

• Launch and refine HubSpot sequences for 3 personas by Q2, using analytics to improve open rates, clicks, and lead nurturing.

Job Responsibilities:

• Create and edit social media copy (especially for LinkedIn), positioning GPRS as a thought leader in construction technology and private utility locating.
• Craft compelling scripts for videos, including educational explainers, service overviews, client success stories, and internal initiatives
• Draft email campaigns and automated sequences in HubSpot, aligned with customer personas and segmented verticals
• Collaborate across departments—SEO, design, video, sales, executive leadership—to ensure messaging consistency and brand alignment
• Contribute articles for external publications, industry blogs, and partner content initiatives to grow backlinks and authority
• Build and refine personas and editorial calendars, grounded in analytics and keyword trends
• Stay on top of industry developments and AI-driven content trends to ensure GPRS remains discoverable and relevant across emerging platforms

• 5+ years of professional writing experience in construction, engineering, GIS, utilities, infrastructure, or a related technical/industrial field
• Examples of feature-length content, thought leadership, SEO articles, and multi-channel marketing collateral
• Strong understanding of SEO, AIO (AI Optimization), and content for both human and machine readers
• Experience with HubSpot, SEMrush/Ahrefs, and content performance tracking tools
• Exceptional research, interviewing, and storytelling skills
• Ability to translate complex technical topics into clear, engaging language for multiple audiences
• Journalism, communications, or technical writing background preferred
• Familiarity with GIS software, utility locating, or subsurface infrastructure a strong plus

We offer full medical, dental, and vision insurance with day-one coverage, 401k with company matching beginning on day one, Life, Short-Term, and Long-Term Disability at no cost to our employees, paid holidays, paid time off, leadership development training programs and additional benefits to support our strong commitment to the development of each team member.

GPRS is an Equal Opportunity employer