Senior Marketing Copywriter

About the Role:

Morningstar’s mission is to create great products that help investors reach their financial goals. We strive to illuminate investing in support of this mission, so we can reach, inspire, and enable current and aspiring investors. The Morningstar Creative Services Team is looking for an exceptional Senior Copywriter with a passion for creating powerful copy that inspires action. In this role, you will lead content and writing efforts specific to marketing strategies and consumer insights. Your copy will drive engagement, inspire action and deliver on-brand messaging. You will develop creative concepts and solutions for marketing campaigns, brand content, video stories, events, email, social media and advance masterbrand message consistency across self-service toolkits. All candidates must have a passion for marketing innovation, automation and creating content with scale and systems in mind.

This position is based out of our Chicago office.

Our Creative Culture:

Morningstar is a highly collaborative environment; creative roles work across disciplines and across the globe while maintaining high standards and detailed execution. Impeccable attention to detail is the norm. Our heritage in design propels us to thoughtfully create financial products and services so that people across the world can make the best investing decisions for themselves and their clients. From design to UX to content to multimedia, we collaborate to help each other and the company grow. We’re always seeking creatives who are motivated, driven to deliver user-centered outcomes, and are equally committed to craft and empathy.

Job responsibilities:

• Partner with campaign managers and product marketing to understand target audiences and how our offerings help address their needs and pain points
• Pair with designers from strategy to concept to execution to deliver powerful and beautiful creative marketing assets across channels and platforms
• Demonstrating core marketing copywriting skills to create delightful, engaging experiences that reinforce the Morningstar brand via a natural language approach to brand voice and style
• Think in systems and at scale, always keeping in mind what came before and what comes after for the reader or user
• Write with digital searchability and primary key terms in mind and apply evolving SEO best practices.
• Apply data and insights to inform and optimize marketing campaigns and demand generation messaging
• Take sophisticated financial data and analysis and distill it into clear, simple headlines and copy that audiences will understand and connect with
• Solve information and communication message challenges and skillfully present concepts with sound rationale to cross-functional team
• Develop a marketing messaging system, including message maps and external language, that encompasses each stage of the marketing funnel and accommodates our full portfolio of products
• Collaborate on competitive assessments and gather all necessary inputs to inform a strategy or vision
• Champion automation, explore use of AI tools, and find opportunities to build content sets that increase speed to market, without sacrificing creative quality
• Work cross functionally to partner and produce compelling storytelling content, anchored in business outcomes – across written, audio, visual, and interactive media.

Qualifications:

You must submit a portfolio link to be considered for this position.

Other qualifications:

• 5-7+ years of copywriting experience, including marketing, digital advertising, SEO, social media, email, event promotion, brand narratives, case studies in an agency or corporate environment
• Experience writing and adapting brand voice to various audiences, purposes or media, through the marketing funnel while ensuring alignment to master brand
• Excellent oral/written presentation skills; proficiency in preparation and presentation of creative work
• Ability to work in a fast-paced, virtual environment managing multiple stakeholders, projects, and priorities
• Knowledge of SEO principles and tactics
• Experience in financial services and/or global brands is a plus
• Proficiency in Word. Ability to embrace various content management systems
• Familiarity with quantitative practices, like A/B testing and writing within messaging matrices
• Bachelor’s Degree in Writing, English, Journalism, Marketing, Communications or a related field preferred

Compensation and Benefits

At Morningstar we believe people are at their best when they are at their healthiest. That’s why we champion your wellness through a wide-range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health
  • 75% 401k match up to 7%
  • Stock Ownership Potential
  • Company provided life insurance - 1x salary + commission
• Physical Health
  • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
  • Additional medical Wellness Incentives - up to $300-$600 annual
  • Company-provided long- and short-term disability insurance
• Emotional Health
  • Trust-Based Time Off
  • 6-week Paid Sabbatical Program
  • 6-Week Paid Family Caregiving Leave
  • Competitive 8-24 Week Paid Parental Bonding Leave
  • Adoption Assistance
  • Leadership Coaching & Formal Mentorship Opportunities
  • Annual Education Stipend
  • Tuition Reimbursement
• Social Health
  • Charitable Matching Gifts program
  • Dollars for Doers volunteer program
  • Paid volunteering days
  • 15+ Employee Resource & Affinity Groups

Total Cash Compensation Range

$92,525.00 - 157,275.00 USD Annual

Inclusive of annual base salary and target incentive

Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.

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