Overview
We are seeking a creative and data-driven Marketing & Growth Specialist to join our team. This role will own the strategy and execution of multi-channel marketing initiatives to drive customer acquisition, retention, and brand awareness. The ideal candidate is both an analytical thinker and a hands-on creator, with proven experience in copywriting, design, and performance marketing.
Key Responsibilities
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Content & Copywriting
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Write compelling ad copy, website content, landing pages, and customer-facing messaging.
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Develop persuasive storytelling that aligns with brand voice and business objectives.
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Creative & Design
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Design marketing assets for digital ads, emails, and social media.
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Collaborate with internal and external teams to ensure consistent visual branding.
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Campaign Management
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Plan, launch, and optimize email campaigns and SMS/text campaigns.
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Manage A/B testing, list segmentation, and performance reporting.
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Social Media
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Assist in overseeing both paid social campaigns (Facebook, Instagram, TikTok, etc.) and organic social growth.
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Manage scheduling, content calendars, and engagement strategies.
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Search & SEO
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Work with external resource to optimize website and landing pages for organic search visibility.
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Implement keyword strategies, backlinks, and on-page SEO best practices.