Senior Marketing Executive

What We re Looking For

• A Bachelor's Degree in Marketing, Business, Communications, or a related field is preferred.
• A proven track record of 2-3 years in a Marketing Role in a Luxury Hotel, Lifestyle or Travel environment in the UAE.
• Impeccable communication skills, both verbal and written, with fluency in Russian (native) and English.
• Possesses an in-depth Understanding of the Russian consumer mindset and evolving Digital Marketing trends across the Russian Federation and the Commonwealth of Independent States (CIS) regions.
• Demonstrates proven experience managing integrated marketing campaigns spanning Social, Digital, Media, and Strategic Partnerships that drive measurable impact.
• Strong Project Management and Analytical Skills, with the ability to find creative solutions, while taking Ownership of all duties and tasks assigned.
• Exudes passion and precision, a true FIVER who Energises every project and Embodies FIVE s bold, performance-driven Culture.
• A hands-on attitude, fuelled by a Can-Do! Spirit.

Key Responsibilities

• Leads dynamic, market-specific campaigns designed to Drive awareness, engagement, and conversions from the Russia and CIS region, showcasing FIVE s distinctive Luxe lifestyle.
• Collaborates with Brand, Digital, and Performance Marketing Teams to localise Global Campaigns, ensuring tone, visuals, and messaging resonate authentically with Russian-speaking audiences.
• Identifies and manages Premium partnerships and collaborations with Travel Agencies, Influencers, and Brand Partners, amplifying FIVE s regional presence and curated appeal.
• Oversees Social Media Communication and Paid Content Performance for Russian audiences in collaboration with the Digital Marketing Team, guaranteeing maximum impact and FIVE-Styled visibility.
• Produces detailed Creative Briefs and coordinates the development of Campaign Assets, Translations, and Market-Specific Visuals that capture the unmistakable Vibe at FIVE.
• Evaluates Campaign Return On Investment (ROI), analyses audience insights, and implements strategic optimisations to Enhance Engagement and Performance.
• Supports the creation and execution of Seasonal Campaigns, Product Launches, and Destination Events across FIVE and The Pacha Group, ensuring Bold storytelling and Seamless execution.
• Ensures all marketing content and messaging align with FIVE s premium positioning, elevated tone, and high-performance brand DNA.