Senior Marketing Manager

Senior Marketing Manager,
Becklar Workforce Safety
Full Time|Remote

Becklar is the only provider of a complete safety ecosystem that helps protect people, property and workers. Our unified connected safety platform of applications, devices and services is supported by our premier monitoring solutions and is the fastest growing provider across the United States and Canada.

About Us

We are seeking a Senior Marketing Manager to lead our Workforce Safety marketing initiatives of significant growth and expansion. The Senior Marketing Manager will report directly to our company VP of Marketing & Vertical Offerings. To achieve targeted business results, the ideal candidate will have the skills and discipline necessary to direct the Workforce Safety marketing strategy and positioning and further develop an effective lead-generation strategy through digital-marketing channels such as email, social media, the company website, targeted events, webinars, strategic partnerships and advertising.

The Role

The Senior Marketing Manager for Workforce Safety will own all strategic initiatives including the website content, lead management, CRM (Hubspot), all marketing activities, reporting results and branding. We need a manager that is a leader and team player. This manager will work closely with product management and with sales in planning and executing account based marketing efforts, as well as leading content and asset development, webinar and events planning, digital campaigns and more. He or she will work well - organizing people, projects, and processes towards clear goals that fit the vision that he or she will champion. Additionally, we need a candidate who is a coach, mentor and inspiration to the people on their team, and can meet long-term growth targets.

Responsibilities:

• Develop, execute and continue to improve the company's strategic Workforce Safety marketing plan

• Strategize positioning, perform market competitive analysis, and related solution positioning

• Generate new leads for the sales team through digital campaigns, webinars and supporting events

• Establish a test and learn marketing culture so that marketing dollars are generating new customers as efficiently as possible

• Define and direct measurable marketing programs that result in demand creation, leads and revenue generation

• Define and track metrics and success criteria for all marketing programs and activities

• Oversee marketing management, communications, website design and content creation (including brochures and videos)

• Develop webinar presentations and case studies to support demand generation

• Develop and manage the Workforce Safety marketing budget

• Work with the VP of Marketing & Verticals and other executive team members to identify, assess, and develop strategic cross-industry alliances and growth opportunities

• Research, identify, develop, and target marketing to new industries that can leverage real-time monitoring supported by a call center

Minimum Qualifications / Experience:

• 8-10 years of marketing experience - Preferably in a B2B business environment

• Experience forecasting, managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes

• Ability to plan and manage both the strategic and operational levels; strong project management skills required

• Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example

• Ability to work collaboratively with colleagues and team to create a results-driven, team-oriented environment

• Experience developing product and solution presentations

• Experience writing content including case studies and brochures

• Experience using CRM platforms and marketing automation applications (e.g. Hubspot)

• Strong ability to analyze and evaluate marketing channel effectiveness on a regular basis using Google Analytics or similar platforms

• Successful track record using the following digital marketing channels to drive growth: SEO, social media, paid search, display and email / database marketing

• Successful track record executing content strategies that include video, webinars, articles, and blog posts

• Working knowledge of traditional media and public relations a plus

• Training in and practical application of SEO, social media, paid search

• Strong design sense and ability to provide constructive feedback to the creative team; conversion optimization experience a plus

• Successful experience building, leading, and mentoring a team of professionals to deliver qualified leads

• Bachelor's degree in marketing, business or communications required

We exist to give people peace of mind by protecting their lives and property and providing exceptional customer service. At Becklar, we are guided by our core values: We Care, We're Fun, We're Innovative, We value Relationships, We give great Service, and We build and extend Trust. In short, We Care F.I.R.S.T. Becklar is a great place to work. Here, you will find a workplace family and a team that will be there for you when you need it.