Senior Marketing Manager

Job title: Senior Marketing Manager

Location: Dubai, UAE

I’m currently partnering with a well-known international consumer brand to appoint a Senior Marketing Manager to lead marketing strategy and execution across the Middle East.

This is a high-impact role overseeing multi-market campaigns, franchise partner engagement, brand activations and commercial marketing initiatives across a fast-growing regional footprint.

Key responsibilities:

• Lead regional marketing strategy across multiple Middle East markets

• Adapt global campaigns for local audiences while maintaining brand consistency

• Drive on-the-ground activations, events and campaign execution

• Work closely with franchise partners to improve marketing capability and performance

• Manage agencies, media activity and regional marketing calendars

• Analyse campaign performance, ROI and customer insights to optimise future activity

• Collaborate cross-functionally with operations, commercial and brand teams

What we’re looking for:

• Strong regional marketing experience across Middle East

• Background within retail, F&B, QSR, hospitality, FMCG or franchise environments

• Ability to balance strategic planning with hands-on execution

• Experience managing agencies, activations and integrated campaigns

• Commercially minded with strong stakeholder management skills

• Arabic language skills are advantageous