Senior Marketing Manager - Developments

Who We Are:

Al Marwan Developments is the real estate arm of Al Marwan Group, dedicated to shaping communities and creating lasting value across the UAE. Since our establishment, we have focused on delivering high-quality residential, commercial, and mixed-use developments that blend modern design with practicality, ensuring our projects meet the evolving needs of residents and businesses alike.

Role Snapshot

Own the go-to-market and brand growth for a real-estate portfolio. Turn lead behavior and market signals into insight-led strategy , lead performance marketing/SEM , create luxury-grade brand experiences , and deliver sales-ready pipelines via tight CRM + Sales alignment.

Key Responsibilities

Strategy & Insights

• Build the marketing strategy (positioning, audience, messaging, media mix) from lead behavior, funnel analytics, and market research .
• Define ICPs/segments (investors, end-users, brokers) and set MQL/SQL definitions with Sales.
• Skilled in end-to-end campaign setup —concept, build, launch, and optimize.

Performance/Digital & SEM

• Own paid media strategies across Google Search/Display/YouTube, Meta, TikTok, Snapchat; optimize CPL, CPA, ROAS .
• Drive SEO & CRO (landing pages, A/B tests, heatmaps, page speed, tracking/UTM hygiene).
• Build weekly pacing & optimization rituals, creative testing frameworks, and scorecards.

Branding & Creative (Luxury, Lifestyle & F&B)

• Lead brand architecture, tone, and visual identity across masterbrand and projects.
• Conceive lifestyle/F&B collabs, pop-ups, partnerships, influencer/KOL moments that elevate brand equity.
• Oversee creative briefs, production (photo/video/CGI), and asset quality across touchpoints.

CRM, Automation & Lead Ops

• Oversee CRM journeys (lead capture → scoring → nurture → handoff), with WhatsApp/SMS/email automation.
• Possess a strong knowledge in Integrating ad platforms, web forms, call center, and portals into CRM ( Salesforce/HubSpot/Zoho/Dynamics ).
• Strategic thinker with the ability to mine lead behavior/funnel analytics into actionable insights and craft niche strategies that improve performance and strengthen the brand.

Events & Go-to-Market

• Plan and deliver launch events, broker roadshows, open houses, Cityscape/industry exhibitions —end-to-end (concept, venue, permits, vendors, budgets, ROI).
• Build campaign calendars (launches, offers, remarketing, retention), aligned with sales targets.

Stakeholder & Communication Management

• Align daily with Sales, Creative, Development, External Agencies ; run timelines, budgets, and status reports .
• Ensure legal/RERA-compliant advertising (disclaimers, approvals), and brand consistency.

Qualifications & Experience

• 7 –10 years UAE experience in real estate marketing with proven SEM/Performance Marketing ownership.
• Bilingual Arabic & English (excellent copywriting/presentation in both).
• Track record building insight-led strategies from lead behavior & funnel data .
• Hands-on with Google Ads, Meta/TikTok/Snap Ads, GA4, GTM, Hotjar , landing-page tools (WordPress/Webflow/Unbounce).
• CRM experience ( Salesforce/HubSpot/Zoho/Dynamics ) incl. automation, lead routing, scoring, WhatsApp Business API is a plus
• Strong events portfolio in real estate; comfort operating in luxury retail/lifestyle & F&B aesthetics.
• Agency/vendor leadership, budget control, and superb stakeholder communication .