Senior Marketing Manager | Mfg

Senior Marketing Manager – Medical Devices (North America)
Hands-On | New Product Launches | Strategic & Tactical Execution

Key Responsibilities

New Product Launch & Go-To-Market (GTM)

• Develop and execute end-to-end launch strategies for new medical device products in compliance with FDA regulations (510(k), labeling, IFUs) and ISO standards.
• Craft positioning, messaging, value propositions, and launch playbooks leveraging input from R&D, clinical teams, and customer feedback.
• Manage timelines, product collateral, competitive analyses, and sales training resources to ensure successful launches.

Digital & Demand Generation Marketing

• Build and execute integrated marketing campaigns using Salesforce, HubSpot, Marketo, Google Ads, LinkedIn Ads, and other platforms.
• Optimize SEO/SEM strategy targeting industry-specific keywords (e.g., endoscope reprocessing, infection control, instrument cleaning).
• Develop gated content, whitepapers, explainer videos, and email nurtures to drive lead generation and conversion.

Analytics & Performance Monitoring

• Track, analyze, and report KPIs across campaigns using Google Analytics, Hotjar, Tableau, or Power BI.
• Apply data-driven insights to optimize content, targeting, and budget allocation.
• Conduct win/loss analysis, voice-of-customer (VOC) surveys, and product feedback loops.

Sales Enablement & Field Marketing

• Create high-impact sales tools including brochures, videos, slide decks, ROI calculators, and objection-handling documents.
• Train sales representatives and distribution partners on product features, differentiators, and buyer personas.
• Organize customer demos, in-servicing kits, and product showcases at industry tradeshows (e.g., AORN, SGNA, APIC, MD&M East/West).

Clinical & Regulatory Collaboration

• Partner with clinical affairs and regulatory teams to ensure all marketing materials and messaging comply with regulatory guidelines, UDI, and labeling requirements.
• Support creation of clinical data summaries, peer-reviewed publications, and other materials to strengthen product credibility.

Required Qualifications

• 7+ years in medical device or healthcare marketing, preferably with experience in Class II or Class III devices.
• Proven success in launching medical devices into the U.S. hospital, ASC, or outpatient markets.
• Strong knowledge of regulatory requirements: FDA, MDR, ISO 13485, and HIPAA-compliant marketing practices.
• Familiarity with ERP/PLM systems (e.g., SAP, Oracle Agile), and CRM tools (Salesforce or Microsoft Dynamics).
• Exceptional content development and storytelling skills – including for technical and clinical audiences.
• Demonstrated leadership in managing vendors, creative agencies, and cross-functional teams.

Preferred Tools & Platforms

• CRM: Salesforce, Microsoft Dynamics
• MAP: HubSpot, Marketo, Pardot
• Analytics: Google Analytics, Tableau, Power BI
• Design/Content: Canva, Adobe Creative Suite, Vyond, WordPress
• Project Management: Asana, Trello, Monday.com
• Webinar/Virtual Events: ON24, Zoom Webinar, Webex
• Trade Show Tools: Cvent, Showpad, iCapture

Why This Role?

• Direct influence on new product launches and revenue growth
• Strategic visibility across clinical, R&D, sales, and executive teams
• Opportunity to shape and scale North American marketing for a global product portfolio
• Contribute to healthcare innovation and infection prevention through industry-leading technologies

Keywords for SEO & Visibility

Senior Marketing Manager, Medical Device Marketing, FDA 510(k), Product Launch Manager, Go-to-Market Strategy, AER Systems, Endoscope Reprocessing, Infection Control, Digital Health Marketing, Clinical Marketing, Healthcare Equipment Marketing, B2B Medical Sales Support, Marketing Automation, HubSpot, Salesforce, Regulatory Compliance Marketing

Job Type: Full-time

Pay: $80,276.54 - $96,677.13 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Ability to Commute:

• Bristol, PA 19135 (Required)

Work Location: In person