Senior Marketing Officer

Floward

Job Purpose

The Senior Marketing Officer is responsible for executing impactful on-ground marketing activities, including community events, activations, and Corporate Social Responsibility (CSR) initiatives that reflect and celebrate cultural diversity. Reporting directly to the Country Head, this role ensures seamless integration of these activities into Floward’s broader marketing strategy, driving meaningful community engagement. The ideal candidate is skilled in delivering offline marketing campaigns that solidify brand presence and foster deep connections with the community.

Key Responsibilities

Event Planning and Execution

• Lead the planning and execution of community events and activations, ensuring alignment with Floward’s brand values and strategic goals.
• Oversee event logistics from conception to execution, ensuring high levels of participation and engagement.
• Monitor and evaluate event outcomes to refine strategies and improve future activities.
  
  

Offline Marketing Campaigns

• Develop and execute offline marketing campaigns that effectively engage local communities and enhance Floward’s visibility.
• Collaborate with internal teams to align campaigns with overall marketing strategies, ensuring brand consistency.
• Track campaign performance and provide insights and Cultural and CSR Initiatives
• Design and lead CSR projects and campaigns, ensuring alignment with Floward’s brand values.
• Engage with local communities to identify opportunities for meaningful CSR activities that build brand equity.
• Showcase cultural heritage and values through well-designed marketing initiatives.
  
  

Local Stakeholder Engagement

• Build and maintain strong relationships with local influencers, partners, and community leaders to extend Floward’s reach.
• Act as the primary marketing contact for local stakeholders, ensuring alignment and smooth communication.
• Identify partnership opportunities that align with Floward’s marketing objectives and enhance brand visibility.
  
  

Strategic Alignment and Reporting

• Work closely with the Country Head to align on-ground marketing activities with Floward’s overall strategy.
• Participate in regular meetings to provide updates on ongoing campaigns and marketing activities.
• Ensure all initiatives are consistent with Floward’s brand strategy and contribute to business objectives.
  
  

Skills And Qualifications

Experience: 4-6 years of relevant marketing experience, focusing on event planning, campaign execution, and stakeholder engagement.

Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is an advantage.

• Communication: Fluency in English; proficiency in Arabic is preferred for stakeholder engagement.
• Event Planning: Expertise in managing large-scale events with excellent project management and organizational skills.
• Team Collaboration: Ability to work seamlessly with cross-functional teams, aligning local campaigns with central strategies.
• Interpersonal Skills: Strong interpersonal skills to cultivate and maintain relationships with diverse stakeholders and partners.
• Adaptability: A dynamic approach to marketing with the ability to tailor strategies to meet the unique challenges of different markets.
  
  

About Floward

Founded in 2017, Floward is an online flowers and gifting company; we pride ourselves in creating a seamless experience for our customers and making sending flowers and gifts as enjoyable as receiving them. We source our flowers daily from the best growers and farmers around the world to create one of a kind stunning arrangements and plants that fit every occasion. We also partner with local and international brands to offer a wide range of gifts including chocolate, perfumes, cakes and more, coupled with our arrangements to create the perfect gift. Operating in 36 cities in nine countries across the MENA region and UK, we guarantee same-day delivery across the board through our own refrigerated fleet to ensure our arrangements arrive fresh to the customer.

Website

https://www.floward.co