Senior Marketing Research Analyst

We are seeking an experienced Senior Marketing Research Analyst to join our Marketing team . The ideal candidate will be responsible for conducting in-depth research on consumer behaviour, market trends, and dealer insights to support data-driven decision-making. This role requires strong analytical and presentation skills to translate research findings into actionable strategies that align with the company’s marketing and business objectives.

Responsibilities:

• Conduct in-depth consumer research to understand behaviours, preferences, and buying patterns.
• Proactively identify and interpret emerging consumer trends and market shifts.
• Design and execute both qualitative and quantitative research studies, ensuring timely reporting of results.
• Lead and execute Brand Health Tracking (BHT) studies to monitor brand performance.
• Conduct dealer and Field Sales Manager (FSM) based research to evaluate market dynamics.
• Develop clear narratives, reports, and presentations to communicate research findings effectively.
• Assist the Head of Marketing in achieving strategic objectives through data-driven insights.
• Collaborate with cross-functional teams to strategize and recommend initiatives based on research insights.

Qualifications:

• MBA in Marketing or a related field.
• 5–6 years of relevant experience in market research, preferably in consumer goods/electronics.
• Strong expertise in research methodologies (qualitative & quantitative).
• Proficiency in data analysis, statistical tools, and visualization software.
• Excellent report writing, communication, and presentation skills.
• Strong analytical mindset with the ability to translate data into actionable strategies.