Senior Marketing Specialist

We are seeking a dynamic Senior Marketing Specialist to join our team in Riyadh. The ideal candidate will play a key role in developing and executing marketing action plans, managing events and campaigns, and strengthening partnerships with tenants and agencies to drive brand value and customer engagement.

Key Responsibilities

• Develop and implement marketing action plans aligned with brand strategy and market insights.
• Manage marketing events/activities from planning to execution, ensuring KPIs are achieved.
• Build and maintain strong relationships with local and international tenants, understanding their marketing needs and providing effective support.
• Oversee marketing programs in collaboration with tenants, streamlining processes to enhance efficiency and impact.
• Lead and supervise marketing, digital, and creative agencies, ensuring high-quality performance and deliverables.
• Coordinate with internal departments (Procurement, Finance, PMO, etc.) to ensure proper documentation and protect company assets.
• Provide insights and recommendations for new commercial developments through market research and analysis.
• Monitor competitor activities, industry trends, and digital innovations to apply best practices.
• Set up action plans, define tasks, and manage deadlines for events and marketing initiatives.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3 years of relevant experience in one of the following sectors:
• Shopping malls / retail
• Marketing or events agencies
• Marketing departments within Sports, Culture Ministries, or GEA
• Strong knowledge of marketing management, financial acumen, and negotiation skills.
• Established connections with KFOs and tenants.
• Fluent in Arabic and English, with proficiency in MS Office or equivalent software.

Core Competencies

• Excellent event management and organizational skills.
• Customer-oriented mindset.
• Strong understanding of brands and market trends.
• Ability to lead, motivate, and manage external agencies effectively.