Senior Marketing Specialist

SSC HR Solutions is a leading provider of outsourcing, recruitment, and HR consultancy services , supporting businesses across KSA, UAE, and Egypt. We partner with HR leaders and decision-makers to deliver scalable, high-impact workforce solutions.

We are in the lookout for a hands-on, performance-driven Senior Marketing Specialist to support our growth across the GCC region.

This role is focused on:

• Lead generation
• Campaign execution
• Content creation (including in-house shooting)
• Managing agencies and digital channels
  
  

Key Responsibilities

• Performance Marketing (Core Requirement)
• Plan and optimize Google Ads campaigns (MUST) with agency
• Manage campaigns targeting Egypt & GCC markets
• Track and improve:
• Cost per Lead (CPL)
• Conversion Rates
• Work closely with sales to ensure lead quality
• In-House Content Creation
• Shoot and edit in-house content:
• Office videos
• Team interviews
• Employer branding content
• Support creation of short-form videos (Reels)
• Ensure content reflects credibility and professionalism
• Social Media Management
• Manage SSC's presence on:
• LinkedIn (primary)
• Instagram
• Facebook
• Create and schedule content aligned with business goals
• Focus on quality, authority, and consistency
• Agency Management
• Work closely with the social media/creative agency
• Brief, review, and guide deliverables
• Ensure all outputs match SSC's:
• Tone
• Positioning
• Quality standards
• Website Management
• Manage and update website content
• Optimize pages for lead generation (forms, CTAs, flow)
• Work on SEO-driven content (blogs, landing pages)
• Coordinate with developers if needed
• Content & Thought Leadership
• Support development of:
• LinkedIn content
• Case studies
• Blog articles
• Position SSC as a trusted HR partner in the GCC
• Market Focus
• Tailor campaigns and messaging along side social media agency
• Monitor competitors performance
• Stay updated on market trends in HR & outsourcing
  
  

Requirements

Requirements

• 3-5 years of experience in Marketing (B2B preferred)
• Strong hands-on experience in Google Ads (MUST)
• Experience in content creation/shooting (basic production skills required)
• Experience managing social media platforms
• Experience working with external agencies
• Proficiency in Canva to create and edit marketing materials (social media posts, presentations, basic visuals) while maintaining brand consistency
• Experience managing or updating websites
• Strong Arabic & English communication skills
  
  

What We're Looking For

• A doer, not just a planner
• Performance-driven (understands numbers, not just content)
• Comfortable being both:
• Strategic
• Hands-on (shooting, posting, managing)
• Strong sense of quality and brand positioning
  
  

KPIs

• Qualified leads generated
• Google Ads performance
• Website conversions
• Content output & engagement quality
  
  

Nice to Have

• Experience in HR / recruitment / outsourcing
• Experience targeting GCC markets
• Basic video editing skills
  
  

Final Note: This role is ideal for someone who wants to own marketing end-to-end — from campaign performance to content creation — and directly play a major role in creating a positive impact when it comes to business growth.