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Senior Marketing Specialist
We are looking for a highly driven and creative Senior Marketing Specialist to join our team and lead the execution of our marketing efforts across digital platforms.
The ideal candidate is hands-on, performance-oriented, and capable of managing marketing activities end-to-end — from strategy and content planning to paid campaigns and performance analysis.
Key Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across Meta and Google platforms
- Develop and manage content strategies aligned with business goals
- Handle social media presence and audience engagement
- Monitor campaign performance, analyze data, and generate actionable insights
- Drive lead generation and customer acquisition initiatives
- Research market trends, competitors, and new growth opportunities
- Coordinate with designers, content creators, and external partners when needed
Requirements
- 5+ years of marketing experience, preferably in digital marketing and brand management.
- Proven track record of planning, executing, and optimizing successful marketing campaigns.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and project management skills.
- Experience with marketing automation tools, CRM software, and digital advertising platforms.
- Ability to work collaboratively in a fast-paced, dynamic environment.
- Bachelor’s degree in Marketing, Business, or related field; advanced degrees are a plus.
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