Senior Marketing Specialist/Lead

About the Company

As a new brand of Gürok Group—renowned for driving innovation across industries—AVOYA is reshaping the beverage sector with bold flavors and a sustainable production approach. With its preservative-free, naturally enriched formulas and Turkey’s highest magnesium and mineral content, AVOYA is setting a new standard in the industry. From production to R&D, from sales to marketing, we are designing the beverage of the future—today. We are now looking for a Senior Marketing Specialist / Marketing Lead to grow with us on this journey.

We are seeking a highly motivated and detail-oriented Senior Marketing Specialist / Marketing Lead to join our dynamic marketing team. The ideal candidate will have a solid understanding of brand management principles and a passion for driving marketing campaigns and product initiatives. In this role, you will collaborate with cross-functional teams to execute brand strategies, enhance product visibility, and support market growth in line with the company’s strategic objectives.

Responsibilities

• Conduct market research, competitor analysis, and customer insight studies to support strategic decision-making and create actionable reports.
• Develop dashboards and performance summaries to track marketing KPIs and contribute to pricing and market potential evaluations.
• Support the management of the 360° marketing mix in alignment with brand strategy and company objectives.
• Ensure consistent brand communication across all platforms and channels.
• Coordinate with creative, media, and PR agencies to ensure timely and high-quality campaign execution.
• Lead new product development (NPD) projects and manage the innovation pipeline from concept to launch.
• Collaborate with R&D and operations teams to integrate marketing input into product development processes.
• Execute packaging design processes, product launches, and related marketing activities, including ATL, BTL, and in-store materials.

Qualifications

• Bachelor's or Master’s Degree from a reputable university preferably in Engineering, Management, Economics and other related departments,
• Minimum 3 years of marketing experience, ideally in FMCG or consumer goods industries.
• Strong analytical thinking, organizational, and project management skills.
• Self-driven, proactive, and capable of managing multiple projects simultaneously.
• Solid understanding of brand strategy, campaign planning, and market analysis.
• Excellent communication skills in English (written and verbal).
• Proficiency in MS Office; experience with digital tools and dashboards is a plus.