Senior Media Buyer (GCC Focus)

iSchool is on the lookout for an experienced Senior Media Buyer (GCC Focus) to optimize and drive our advertising campaigns targeting the Gulf Cooperation Council (GCC) region. As a Senior Media Buyer, you will be responsible for developing and executing tailored media buying strategies that resonate with our audience and enhance brand visibility in the GCC market.

Key Responsibilities:

• Design and implement media buying strategies specifically focused on the GCC region across various digital channels, including social media, search engines, and programmatic platforms.
• Leverage market research and consumer behavior in the GCC to create informed targeting strategies that maximize engagement and conversions.
• Negotiate media buys with local and regional vendors to achieve optimal rates and placements.
• Monitor, analyze, and optimize campaign performance metrics, adjusting tactics to ensure the achievement of KPIs and ROI targets.
• Collaborate with cross-functional teams to develop compelling ad creatives tailored for the GCC audience.
• Stay updated on the latest trends in the GCC digital marketing landscape and adapt strategies accordingly.
• Prepare regular performance reports and present findings to stakeholders, offering actionable insights for future campaigns.

Requirements

• Education: Bachelor's degree in Marketing, Advertising, or a related field.
• Experience: 3+ years in media buying with a focus on the GCC market or similar regions.
• Market Knowledge: Strong understanding of the GCC digital landscape, consumer behavior, and cultural nuances.
• Technical Skills: Proficiency with media buying platforms (e.g., Google Ads, Facebook Ads) and analytics tools.
• Analytical Skills: Ability to analyze data, derive insights, and make data-driven decisions.
• Negotiation: Strong negotiation skills to secure favorable media buying contracts.
• Team Leadership: Proven experience leading and mentoring a team of media buyers.
• Creativity: Ability to develop engaging and culturally relevant ad content.
• Adaptability: Excellent problem-solving skills and adaptability to a fast-paced environment.

Benefits

• Competitive Salary
• Opportunity to Own Campaign Strategy
• Collaborative Culture
• Professional Development
• Impact-Driven Work