Senior Media Executive

Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.

Analyze market trends and user data to inform strategy and make data-driven decisions.

Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.

Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.

Develop and manage a content calendar that aligns with marketing goals and audience interests.

Collaborate with internal teams and external partners to create high-quality, engaging content.

Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads.

Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions.

Track, analyze, and report on key performance indicators (KPIs) for all digital media activities.

Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.

Skills and Experience

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Bachelor s degree in marketing, Communications, Digital Media, or a related field.

Minimum of 1 year of experience in digital media, marketing, or a related role.

Proven experience with digital media platforms, content creation, and campaign management.

Strong understanding of social media, SEO, SEM, and digital advertising strategies.

Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights).

Excellent communication, organizational, and analytical skills.

Ability to lead projects, manage multiple tasks, and meet deadlines.