Senior Meta Ad Specialist (Remote)

Job Title: Senior Meta Ads Specialist
Location: Remote

Overview:
Our client an EU based company is seeking a Senior Meta ads Specialist to lead the development and optimization of Meta and Instagram Ads campaigns focused on performance and growth. The ideal candidate will be a strategic, results-driven professional with extensive experience managing large-scale accounts, utilizing data-driven insights to drive results, and collaborating effectively with cross-functional teams.

Key Responsibilities:

• Meta Ads Strategy & Execution: Create and execute tailored Meta Ads campaigns aligned with client goals, audiences, and KPIs.
• Campaign Management & Optimization: Oversee campaign setup, monitoring, and optimization to maximize ROI by improving CTR, CPC, and conversion rates.
• Budget & Performance Tracking: Manage campaign budgets, set bidding strategies, and track performance to meet client objectives.
• Audience Targeting & Keyword Research: Conduct audience research and keyword analysis for precise targeting and effective content strategies.
• Creative Ad Copywriting: Develop engaging, persuasive ad copy to drive audience engagement.
• Client & Team Collaboration: Work with clients to understand needs, provide performance updates, and collaborate with internal teams to align campaigns.
• Industry Trends: Stay updated on Meta Ads trends, platform changes, and best practices to ensure cutting-edge campaigns.
• Tracking & Performance Assessment: Ensure proper setup and functioning of conversion tracking to evaluate campaign success.
• Data-Driven Decisions: Use data insights to refine ad creatives, targeting, and optimization strategies.

Required Skills and Experience:

• 4+ years of experience managing high-spend Meta Ads campaigns, particularly for e-commerce.
• Able to manage a monthly budget of $350,000.
• Proficient in Meta Ads Manager, including ad creation, targeting, and optimization.
• Strong data analysis skills to make data-driven decisions and optimize performance.
• Skilled in copywriting and content creation, with experience using Canva for simple designs.
• Client-focused, with excellent communication and the ability to adapt strategies to meet diverse needs.
• Strong problem-solving skills and a proactive approach to campaign optimization.
• Experienced with managing large budgets and maximizing ROI.
• Familiar with ChatGPT & custom GPT for content and campaign management.
• Committed to continuous improvement through feedback and self-reflection.

Working Hours:
Monday to Friday, from 12:00 PM to 8:00 PM (local time).

Benefits:
Health insurance coverage.
Provident fund
Competitive salary based on experience.

Job Type: Full-time

Pay: From Rs225,000.00 per month

Work Location: In person