Senior Paid Media Strategist

Job Summary
We are seeking a highly skilled and experienced Senior Social Media Strategist to join our dynamic marketing team. In this role, you will be responsible for developing and executing comprehensive social media strategies that align with our brand objectives and drive engagement across various platforms. You will leverage your expertise in performance marketing, digital advertising, and analytics to optimize campaigns and enhance our online presence.

Responsibilities

• Develop and implement innovative social media strategies that increase brand awareness and engagement.
• Manage and optimize paid advertising campaigns across platforms such as Facebook, Twitter, Google Ads, Bing Ads, and DoubleClick.
• Conduct keyword research and utilize SEO tools to enhance content visibility and search rankings.
• Oversee PPC campaign management, ensuring effective budgeting and resource allocation for maximum ROI.
• Analyze campaign performance using Google Analytics and web analytics tools to inform strategy adjustments.
• Collaborate with cross-functional teams to align social media initiatives with overall marketing goals.
• Monitor industry trends and competitor activities to identify opportunities for growth and improvement.
• Lead media planning efforts, including affiliate marketing strategies to expand reach and drive conversions.
• Optimize conversion rates through strategic content development and audience targeting initiatives.

Skills

• Proven experience in performance marketing with a strong understanding of social media management.
• Proficiency in Facebook Advertising, Twitter Ads, Google AdWords, Bing Ads, and other digital marketing platforms.
• Strong analytical skills with experience in Google Analytics, SEM, web analytics, and conversion optimization techniques.
• Familiarity with e-commerce strategies and the ability to leverage SEO tools for enhanced online visibility.
• Excellent budgeting skills with a focus on maximizing campaign effectiveness while managing costs.
• Strong communication skills with the ability to collaborate effectively across teams.
• Experience in media buying and planning is a plus, along with proficiency in Google Tag Manager. Join us as we continue to innovate in the digital space! Your expertise will play a crucial role in shaping our social media presence and driving impactful results for our brand.

Job Type: Full-time

Pay: $55,245.49 - $66,532.20 per year

Benefits:

• Employee assistance program
• Employee discount
• Paid time off
• Professional development assistance

Work Location: In person