Senior Paid Search Specialist (Google & Microsoft Ads) – Execution Role

About the Role

We are looking for a hands-on Paid Search operator with deep experience in Google Ads and Microsoft Advertising.

This is not a strategy, reporting, or management role.

This is a builder + optimizer role for someone who lives inside the platforms, understands how performance actually moves, and can make daily decisions that directly impact revenue.

You will be responsible for managing and scaling high-spend, high-volume campaigns, identifying issues quickly, and executing changes that improve CPL, volume, and overall efficiency.

If you enjoy being in-platform, testing, iterating, and winning on data — you’ll thrive here.
If you prefer decks, meetings, or managing people — this is not the role.

What You’ll Do

• Work daily inside Google Ads and Microsoft Ads
• Manage and optimize high-spend search campaigns
• Make real-time adjustments to:
• Bids
• Budgets
• Campaign structure
• Targeting and query strategy
• Diagnose performance issues quickly:
• CPL spikes
• CVR drops
• Query quality degradation
• Volume constraints
• Execute structured testing across:
• Keywords & match types
• Ad creative & messaging
• Landing pages
• Continuously improve performance across the funnel:
• Traffic quality → conversion → revenue
• Identify scaling opportunities without breaking efficiency

Core Requirements

• 3+ years hands-on paid search experience
• Experience managing $100K+/month in spend (higher preferred)
• Strong working knowledge of Google Ads and Microsoft Advertising
• Proven ability to:
• Improve CPL while maintaining or increasing volume
• Diagnose and fix performance issues quickly
• Make decisions based on real performance data (not theory)

Google Ads – Required Skillset

You should have real, working experience with:

• Search Campaigns (Advanced)
• Search term matching strategy
• Query mining & expansion
• Brand control (inclusions/exclusions)
• Performance Max (PMAX)
• Understanding how it distributes across channels
• Structuring for control vs. scale
• Demand Gen (DGEN)
• Familiarity with YouTube, Discover, Gmail inventory
• Audience Strategy
• Audience building & segmentation
• First-party + in-platform signals
• Creative Execution
• Ad copy testing
• Asset group structuring
• Image generation (Google AI tools or similar)
• Advanced Features
• Final URL expansion
• Text customization
• Locations of interest vs. presence
• Google Ads Editor (Required)
• Bulk uploads
• Large-scale changes
• Campaign migrations

Microsoft Advertising – Required Skillset

You should be comfortable operating within:

• Microsoft Search Campaigns
• Structural differences vs. Google
• Query and audience layering
• Microsoft PMAX
• Understanding reporting differences and controls
• Microsoft Audience Network (MSAN)
• Native/programmatic-style ads
• Audience targeting based on:
• Search behavior
• LinkedIn data
• Microsoft ecosystem signals
• LinkedIn Profile Targeting
• Job title, company, industry overlays
• Multimedia Ads
• High-impact SERP + native placements
• Copilot / AI Tools
• Campaign creation assistance
• Creative and optimization insights

What We’re Looking For

Someone who:

• Is comfortable being in-platform every day
• Understands search intent and query behavior deeply
• Can move fast and make decisions without overthinking
• Has managed real budgets with real consequences
• Knows how to scale without destroying efficiency
• Doesn’t need hand-holding — but also isn’t reckless
• Thinks in terms of:
• Inputs → outputs → revenue impact

Compensation

• $90,000 – $105,000 base
• Performance-based bonus
• High visibility into impact and growth

What Success Looks Like (First 60–90 Days)

• You take full ownership of campaigns in-platform
• You identify clear performance gaps and fix them
• You improve CPL and/or volume meaningfully
• You demonstrate the ability to scale what works

Pay: $90,000.00 - $1,200,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote