Senior Performance Marketer

Job Title: Senior Performance Marketing Manager – Google & Meta
Company: Shopify Prol (US-Based)
Location: Green Acres Housing Society, Lahore
Working Hours: 5:00 PM – 2:00 AM (Pakistan Standard Time)
Job Type: Full-Time (On-site)

About Us

Our mission is to empower businesses with innovative technology, creative strategies, and measurable digital growth.

We are seeking an experienced Senior Performance Marketing Manager (Google & Meta) to lead ROI-driven digital advertising campaigns for our US-based clients. The ideal candidate will have a strong command of performance strategy, data analysis, and campaign optimization across multiple paid media platforms.

Key Responsibilities

• Strategize, plan, and manage Google Ads and Meta (Facebook/Instagram) campaigns for US-based clients.
• Lead performance marketing initiatives focused on achieving key metrics such as ROAS, CPA, CTR, and conversion rate optimization.
• Oversee audience segmentation, targeting strategies, and A/B testing to drive campaign efficiency.
• Collaborate with creative, design, and content teams to develop high-performing ad creatives.
• Implement and monitor conversion tracking through Google Tag Manager, GA4, and Meta Pixel.
• Manage and optimize ad budgets, ensuring efficient spending and delivery pacing.
• Analyze campaign data to uncover insights, identify trends, and provide actionable recommendations.
• Prepare and present detailed performance reports to internal stakeholders and US-based clients.
• Stay current with Google and Meta algorithm updates, platform enhancements, and emerging best practices.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 3–5 years of proven experience managing Google and Meta campaigns, preferably for US-based clients.
• In-depth understanding of bidding strategies (Target ROAS, Target CPA, Maximize Conversions) and attribution models.
• Hands-on experience with Google Ads, GA4, Google Tag Manager, Meta Ads Manager, and Meta Business Suite.
• Exceptional analytical, communication, and reporting skills.
• Strong command of English (written & spoken) – client communication is a key part of this role.

Work Type: Full-time (On-site)
Location: Green Acres Housing Society, Lahore

Job Type: Full-time

Work Location: In person