Senior Performance Marketing Expert

Job Description:

We are seeking a highly skilled Performance Marketing Expert (Google Ads Specialist) to manage and scale high-budget digital campaigns targeting the UK market for our airport parking business.

This role is full-time onsite in Lahore (near Bahria Town).

The ideal candidate must have proven experience in Google Ads (Search & Performance Max) with a strong track record in lead generation and booking-based campaigns, along with expertise in conversion tracking, funnel optimization, and reducing cost per acquisition (CPA).

Key Responsibilities:

• Plan, launch, and scale campaigns primarily on Google Ads (Search, Performance Max, Display, YouTube)
• Manage and optimize Meta Ads (Facebook & Instagram) as a secondary channel
• Optimize campaigns for bookings and qualified leads, not just traffic
• Efficiently manage high monthly budgets (£10,000+)
• Set up and maintain advanced tracking systems:
• – Google Tag Manager (GTM)– GA4 (Google Analytics)– Meta Pixel & Conversion API (CAPI)
• Track and optimize key conversions:
• – Booking completions– Calls & WhatsApp leads– Form submissions
• Build and scale full-funnel strategies (cold → warm → retargeting)
• Conduct A/B testing (keywords, creatives, audiences, landing pages)
• Analyze performance and provide data-driven insights and reports
• Collaborate on landing page improvements and conversion rate optimization (CRO)

Requirements:

• 3+ years of experience in performance marketing
• Strong expertise in Google Ads (Search & Performance Max is a must)
• Good working knowledge of Meta Ads Manager
• Hands-on experience with:
• – Conversion tracking (Pixel, GA4, GTM, server-side preferred)– CPA optimization & scaling profitable campaigns
• Proven experience managing large budgets (£10k–£50k+/month)
• Experience in UK or Tier-1 markets (UK, USA, etc.)
• Strong analytical mindset with ability to scale campaigns profitably

Preferred Skills (Bonus):

• Experience in travel, airport services, or booking platforms
• Knowledge of Conversion Rate Optimization (CRO)
• Experience with call tracking tools (UK market)
• Understanding of UK audience behavior & search intent

KPIs / Success Metrics:

• Cost Per Booking (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Lead-to-booking ratio

Job Type: Full-time (Onsite)
Location: Lahore (Near Bahria Town)

Why Join Us:

• Manage international high-budget campaigns
• Performance-driven environment
• Long-term growth opportunity
• Bonuses based on performance

Pay: Rs100,000.00 - Rs150,000.00 per month

Work Location: In person