Senior Performance Marketing Manager

Overview of the role

The ideal candidate will have deep expertise in B2C/SaaS user acquisition, a proven track record of launching consumer products from scratch, and the ability to work autonomously in building growth loops and GTM strategies that scale.

Expectations from the role

• Define and implement end-to-end B2C/SaaS growth strategies for ventures from 0 → 1, including positioning, audience segmentation, and viral mechanics
• Build comprehensive GTM playbooks covering customer personas, messaging frameworks, pricing/monetization strategy, channel mix, and conversion funnel design
• Design, launch, and optimize paid marketing campaigns across B2C channels including Meta (Facebook/Instagram), TikTok, Google Ads, YouTube, and emerging platforms
• Own the entire customer lifecycle from awareness and acquisition through activation, engagement, retention, and monetization
• Conduct hands-on execution of full-stack consumer marketing including performance ads, content marketing, SEO/AEO, influencer partnerships, and lifecycle/CRM
• Design and run rapid growth experiments (landing pages, ad creative tests, viral loops, referral programs, conversion funnels) to validate hypotheses
• Develop and monitor CAC/LTV models, cohort retention analysis, unit economics, and budget allocation frameworks for sustainable growth
• Build and optimize viral/social mechanisms to drive organic growth and reduce customer acquisition costs
• Collaborate with product, design, and content teams to create compelling campaigns and optimize in-product growth levers
• Build and manage relationships with external agencies, creators, freelancers, and vendors to scale execution
• Establish reporting dashboards and provide regular updates to venture founders and studio leadership
• Conduct market research, competitive analysis, and user research to inform strategy and positioning

Qualifications and Requirements

• 5-7 years of experience in B2C/SaaS performance marketing, growth marketing, or digital marketing, with proven experience launching products from 0 to 1
• Track record of building and scaling consumer or SaaS marketing engines in tech or startup environments
• Deep understanding of consumer psychology, viral mechanics, and product-led growth strategies
• Extensive hands-on experience with B2C marketing platforms including Meta Ads, TikTok Ads, Google Ads, and lifecycle marketing tools
• Experience working directly with founders or in venture building/studio environments is highly preferred
• Bachelor's degree in marketing, business, or a related field; MBA is a plus

Soft Skills

Must Haves

Entrepreneurial mindset with strong ownership and accountability Strategic thinker who can also execute hands-on and get things done fast Excellent communication and stakeholder management skills across all levels (founders, C-level, product, design) Abil

Technical Skills

Must Haves

Expert-level proficiency in Meta Ads (Facebook/Instagram) and Google Ads for B2C/SaaS Advanced knowledge of TikTok Ads, YouTube Ads, and emerging social platforms Strong analytical skills with experience in CAC/LTV modeling, cohort analysis, retention cur