Job Purpose
To drive enterprise-wide integration across multiple Lines of Business (LoBs) within ABCL by building a unified cross-sell ecosystem focused on unlocking the full revenue potential of existing B2B customers. The role is responsible for deepening CXO relationships, enabling multi-product penetration, institutionalizing enterprise referral frameworks, and driving collaboration-led business growth to deliver strategic revenue acceleration beyond standalone product sales.
Key Performance Indicators (KPIs)
Financial Metrics
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Increase in enterprise cross-sell revenue across Lines of Business
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Growth in average wallet share per enterprise customer
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Qualified enterprise lead-to-conversion ratio
Customer Metrics
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Number of enterprise accounts onboarded with multi-product solutions
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CXO engagement index and strategic influence outcomes
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Customer retention and advocacy score
Internal Process Metrics
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Referral conversion percentage across LoBs
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Adoption rate of enterprise program models and frameworks
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Accuracy and timeliness of business dashboards and performance governance (>95% accuracy)
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Reduction in turnaround time (TAT) for program execution and activation
Capability & Leadership Metrics
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Percentage of stakeholders trained and enabled on enterprise/multi-product strategy
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Cross-functional collaboration index across participating business units
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Number of enterprise-led innovative solutions or frameworks implemented
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Stakeholder engagement and alignment score (program participation, feedback, responsiveness)