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Who Are We
HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.
HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.
Founded in 2017, HALA is currently licensed by the Saudi Arabian Central Bank.
Own the end-to-end product lifecycle  — from strategy and discovery to delivery and iteration.
Define, prioritize, and communicate a clear product roadmap  aligned with company objectives.
Conduct market research , competitor analysis, and user interviews to uncover insights and opportunities.
Translate customer and business needs into detailed product requirements  and success metrics.
Collaborate with engineering and design teams  to build and launch high-quality features on time.
Use data and analytics  to measure product performance and drive continuous improvement.
Partner with marketing, operations, and sales to ensure smooth go-to-market execution.
Mentor junior product managers and contribute to improving product management practices company-wide.
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