Senior Product Manager, Formations (Remote)

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Forbes Advisor is hiring! We are searching for a Senior Product Manager who will play a pivotal role in scaling our business formation and management platform.

Reporting to the Head of Product, SMB, you’ll own growth and monetization across our product portfolio. You’ll be responsible for optimizing purchase funnels, improving service attach rates, and reimagining the post-purchase experience. You’ll collaborate closely with senior stakeholders, customers, and cross-functional teams to drive product discovery, development, and delivery. This is an exciting opportunity to lead and influence the key areas of our business while working in an environment that values innovation, creativity, and adaptability.

Responsibilities:

• Own growth and monetization across multiple product lines, optimizing purchase funnels for conversion rate, average order value, and package mix across channels and devices.
• Reimagine the post-purchase customer experience, building engagement and monetization touchpoints that deliver value at the right moment in the customer lifecycle.
• Work collaboratively with cross-functional teams, including engineering, design, analytics, and commercial, to deliver best-in-class product experiences from concept through to release and beyond.
• Use data to identify funnel opportunities, product gaps, validate hypotheses, and drive experimentation.
• Partner with sales, LCM, marketing, and partnership teams to define GTM strategy, inform product decisions, and validate demand, to accelerate product-market fit and achieve commercial targets.
• Define and manage a structured product backlog. Clearly prioritise initiatives based on impact, resource availability, and strategic alignment, while staying responsive to new information.
• Dive deep into user behaviours, feedback, and data to understand what drives value. Regularly test assumptions through prototyping, experimentation, and structured discovery.
• Track performance across key metrics, identifying areas of improvement and driving iterative enhancements post-launch.
• Act as the central point of communication across the business for your product area, ensuring transparency, managing stakeholder expectations, and aligning on shared outcomes.
• Play a key role in refining product development practices across the team, bringing experience, structure, and a proactive mindset to each challenge.

Qualifications:

• 6+ years of experience in product management, with a strong track record improving purchase funnels, attach rates, or post-purchase monetization for self-serve or product-led SaaS products.
• Deep empathy for small business users and experience designing products for SMBs, solopreneurs, or individual business owners making high-consideration decisions.
• Confident working across the full product lifecycle, from discovery and definition to delivery and iteration.
• Comfortable with SQL, product analytics tools (Google Analytics, Amplitude, or similar), and financial modeling.
• Experience leading cross-functional teams and managing input from multiple stakeholders.
• Data-driven, with the ability to define and track performance metrics, and use insights to inform decisions.
• Excellent communication and storytelling skills, matched with proficiency in modern prototyping tools (e.g., Figma) to communicate ideas effectively across stakeholders.
• Curious, collaborative, and proactive in identifying new opportunities or resolving blockers.

What We Offer:

• High ownership in a fast-growing product with direct, measurable commercial impact.
• The chance to shape how entrepreneurs start and grow their businesses, backed by exciting brands like Forbes in a rapidly expanding environment.
• Enjoy a supportive and agile culture that encourages innovation and embraces change.

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This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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