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Senior Retail Sales Manager MENA
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Position Title: Senior Retail Sales Manager MENA
Position Type: Regular - Full-Time
Position Location: Dubai JAFZ
Grade: Grade 06
Requisition ID: 38576
About the role
At McCain, we bring enjoyment to people’s lives through great-tasting food, made with real ingredients and a lot of care. As we continue to grow our footprint across the MENA region, we’re looking for a passionate Senior Retail Sales Manager to help us strengthen our retail presence and partnerships, because good business is built on great relationships.
In this role, you’ll be responsible for driving our retail sales initiatives across the MENA region, working closely with marketing, distributors, and your sales team to deliver strong results. You’ll turn strategy into action, lead your team with purpose, and make sure our iconic brands reach even more tables across the region.
Your Key Responsibilities
- Execute retail sales plans and initiatives within assigned MENA territories to achieve sales targets and brand objectives.
- Support in developing and implementing pricing strategies by sharing relevant market and competitor insights.
- Manage, coach, and develop the retail sales team to deliver outstanding results and team performance.
- Build and maintain strong relationships with RTM (Route to Market) distribution partners to ensure effective execution.
- Identify and act on new business opportunities to grow McCain’s retail presence, escalating strategic recommendations to the Managing Director Middle East.
- Assist in distributor agreement negotiations and ensure compliance with company standards and policies.
- Gather and report on market trends, competitor activities, and performance KPIs to guide decision-making.
- Partner with Marketing to activate local brand and promotional campaigns.
- Track sales metrics and performance, reporting progress and insights to the management.
- Represent McCain at key customer meetings, trade events, and industry gatherings.
Who you’ll work with
- Leadership team & Managing Director: for performance alignment and reporting.
- Marketing: to ensure brand consistency and channel planning.
- Demand Planning, Customer Service, and Finance: to drive operational efficiency and financial performance.
- RTM Distributors & Key Retailers: to strengthen execution and partnership quality.
You’ll also liaise with external research and analytics partners to ensure our actions are grounded in data and consumer insights.
About You
- A strong track record in retail sales management within the FMCG or food industry.
- Proven ability to design and execute sales strategies that deliver results.
- Exceptional collaboration, influencing, and coaching skills, you know how to lead through people.
- Strong commercial acumen and the ability to balance strategic goals with practical execution.
- Experience managing teams and working cross-functionally across marketing, finance, and supply chain.
- Excellent communication and negotiation skills in a multicultural environment.
You’re a commercial, hands-on leader who thrives in a fast-paced, multicultural environment. You’re passionate about retail, and you know what it takes to build strong partnerships and deliver growth. You combine strategic thinking with day-to-day operational excellence, always staying close to your team and your customers.
What makes you successful
- You take ownership and think strategically.
- You’re customer-obsessed and solutions-driven.
- You empower your team and inspire others through your leadership.
- You build for the long term, always seeking better ways to grow sustainably.
What else you should know
This role is based in our Dubai office and covers the MENA region. You’ll need to be flexible and willing to travel frequently within the region. You’ll join a passionate team that’s focused on growth, collaboration, and creating real impact in the market.
Let’s grow together
If you’re ready to take the next step in your career and bring your sales leadership to a global brand that values people and purpose, we’d love to hear from you.
McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here.
Job Family: Sales
Division: Continental Europe
Department: Retail MEMA
Location(s): AE - United Arab Emirates : Dubai : Jebel Ali || AE - United Arab Emirates : Other : Reference job description
Company: McCain Middle East FZE
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