Senior Sales Manager – Imprint Business (U.S. West Coast)

Mission

This role is all about driving new business, building a strong pipeline, and securing high-value clients who are looking for innovative imprint and promotional product solutions. You’ll leverage your industry knowledge, sales expertise, and consultative approach to win new accounts, expand market share, and help position our company as the partner of choice.

Main responsibilities

• New Business Development
  • Prospect, identify, and secure new clients in the imprint and branded merchandise space.
  • Develop and execute a regional sales strategy to grow revenue across the West Coast.
  • Build and maintain a strong pipeline of qualified opportunities, with a focus on enterprise-level accounts.
• Consultative Selling
  • Understand client needs and deliver tailored solutions across imprint, promotional products, and branded merchandise programs.
  • Present creative, value-driven proposals that align with client marketing and branding goals.
  • Negotiate and close high-value deals that drive both client success and company profitability.
• Market Expansion & Strategy
  • Identify new market segments and growth opportunities within the region.
  • Represent the company at industry trade shows, client meetings, and networking events.
  • Stay on top of industry trends and competitor activity to sharpen our go-to-market approach.
• Collaboration & Leadership
  • Partner with internal teams (creative, marketing, sourcing, operations, logistics) to ensure flawless execution.
  • Share insights and best practices with the wider sales team.
  • Contribute to the overall sales strategy and growth initiatives.
• Performance & Accountability
  • Consistently meet or exceed sales quotas and performance targets.
  • Maintain accurate sales forecasts and reporting.
  • Deliver regular updates on pipeline health and market feedback to leadership.

Your profile

• 7+ years of B2B sales experience, ideally in the imprint, promotional products, branded merchandise, or related industries.
• A proven track record of hitting and exceeding sales targets.
• Excellent presentation, negotiation, and closing skills.
• Entrepreneurial mindset with the drive to build and grow new business.
• Self-starter who thrives in a fast-paced, results-driven environment.
• Willingness to travel throughout the West Coast as needed.

About us

Stanley/Stella is the European leader in premium, sustainable blank apparel. Over the past decade, we’ve built the strongest brand in our industry — driven by a deep sense of purpose and a clear vision for the future of fashion.

As a global company with multiple entities worldwide, we operate with integrity and care at every level. Sustainability is embedded in every decision we make — from the way we design our products to the long-term partnerships we build across our supply chain. We hold ourselves accountable not only for what we create, but how we create it.

Excellence is our standard — from product quality to customer experience. We are uncompromising when it comes to detail, consistency, and delivering on our promises. And as the world evolves, so do we. Innovation fuels our ambition, inspiring us to challenge the norm, explore new ideas, and keep moving forward.

At Stanley/Stella, we’re not just shaping the future of responsible fashion — we’re doing it together, with intention and heart.

Ready to be part of the journey?

Learn more: careers | Stanley/Stella