Senior Sales Representative

Position description

Updated: January / 2016

Business area: Arla Foods UAE

Title level:

Position: Senior Sales Representative credit TT, MT

Manager: ASM MT TT

Area of responsibility

The purpose of the job:

Carry out sales tasks set by the Sales Supervisor in the assigned area in accordance to set sales, collection and merchandising targets

Focus on providing through the merchandising team the best service to the assigned customers

• Optimize and achieve sales targets to the assigned customers / route/area
• Responsible for creating LPOs and timely delivery for his assigned customers by coordinating with Delivery Driver / Logistic Coordinator.
• Follow the visit schedule assigned by Supervisor.
• Supervise the merchandising team in order to insure correct and optimized implementation of displays ( regular or promotional ) , rented or not rented , and as per planogram where applicable
• Ensure the best possible allocation for all our regular/promotional displays
• Responsible of all marketing activities - in-store implementation or facilitation
• Supervise the merchandising team in order to insure that all products are merchandised as per pre-defined Arla parameters ( FIFO , shelves and products hygiene and presentation , POS material , no display of damages /expired products)
• Propose shelf rental – temporary and permanent – agreements to Supervisors.
• Ensure the availability, listings and best possible visibility of entire approved ranges of products at all times as per BU requirement.
• Keep track (also maintenance) on company assets in the assigned outlets.
• Maintain appropriate stock levels outlet wise. Also responsible to prepare GRVs.
• Timely submission of any reports or market surveys as requested by the company (market survey, competitors activity, ECP etc.).
• Use of Uniform and maintain a respectable outfit during working hours.
• Respect work procedures of the customers and follow a courteous behavior in all dealings at all levels
• Ensure payment collection within the stipulated time period (in coordination with Sales Supervisor).
• Responsible to enter all orders in People Soft
• Report on the daily activity to sales supervisor and perform any other jobs as per his request ( if eligible with overtime )
• Follow UAE traffic rules while driving car. Also responsible for vehicle maintenance, cleanliness, repair, and branding.
• Follow instructions and company rules and procedures related to HR, reporting time, vehicle handling, vacation etc.
• Ready to work in any area assigned by the management
• Recommend the monthly commission eligibility of the merchandisers basis the merchandising quality report
• Focus on outlet level relationship development with the key representatives
• Act as vacation replacement for merchandisers assigned to his route

Specific tasks

Success factors

• Target achievement
• 100% availability (No out of stock)
• Improved distribution
• Minimum Market Return – below or in-line with set targets by the company
• Availability of POS materials (subject to outlet approval)
• Planogram implementation (with fair share)
• Optimal shelving of products

Competencies

Functional competencies:

• Minimum 2-3 years FMCG experience in a reputed company
• Sales Exposure of minimum 5 years
• Merchandising experience
• English skills at Independent user level, B1 or B2, written and verbal
• Ability to manage inventory effectively in his designated markets
• Computer literacy
• UAE driving license

General competencies:

• People management skills
• Negotiation and selling skills

Personal competencies:

• Proactive
• Organized
• Team player
• Integrity and trust
• Good interpersonal communication

Educational background / Experience:

• Min. 12 years of Education

Work Location: In person