Senior SEO Specialist

We are hiring a Senior SEO Specialist to own and lead WOROODs organic search growth

across local and international markets. This is a hands-on senior role that combines strategic

ownership with strong execution, working closely with content, e-commerce, PR, and

development teams.

The role is full-time and hybrid, suited for a candidate who understands premium brands, global

SEO, and long-term organic authority.

Key Responsibilities – SEO Strategy & Ownership

Own the end-to-end SEO strategy (technical, on-page, content, and off-page)

Build and execute long-term organic growth plans aligned with brand direction

Lead SEO planning for new collections, campaigns, and international market expansion

Technical SEO

Audit and optimize site structure, crawlability, indexing, page speed, and Core Web Vitals

Work closely with developers on Shopify optimizations, schema markup, URL structure,

redirects, and international SEO

Content & On-Page SEO

Define keyword strategies aligned with customer intent and brand tone

Optimize product pages, collection pages, and editorial/storytelling content

Guide content teams to integrate SEO without compromising brand voice

Off-Page SEO & Authority Building

Build and manage backlink and digital authority strategies

Collaborate with PR and influencer teams for SEO-friendly coverage

Focus on sustainable, high-quality authority growth

E-Commerce SEO & Performance

Optimize SEO funnels for product discovery, category navigation, and international traffic

Support CRO initiatives using SEO insights

Analytics, Reporting & Insights

Track performance using Google Search Console, Google Analytics, SEMrush, or Ahrefs

Deliver monthly reports covering traffic growth, rankings, revenue impact, and technical health

Translate data into actionable insights for leadership and teams

Requirements – Must Have

4–6 years of proven SEO experience

Strong Experience In E-commerce SEO (Shopify Preferred)

Deep expertise in technical, on-page, content, and international SEO

Experience with premium, lifestyle, or global brands

Strong analytical skills and independent ownership mindset

Nice to Have

Experience in fashion, beauty, or luxury sectors

Understanding of Generative Engine Optimization (GEO)

Experience collaborating with PR, content, and media teams

Working Model

Full-Time

Hybrid (on-site and remote)

Based in Egypt, working with global markets

What We Offer

Strategic ownership with real impact

Work on a growing global premium brand

Collaborative, creative, high-standards environment

Long-term growth opportunity