Senior SEO Strategist

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Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, we'rewell-versed in OEM standards and the intricacies of a dealership or group's local business.

The Senior SEO Strategist plays a pivotal role in client success by owning the organic strategy and execution across a portfolio of dealership accounts. This senior-level position is both strategic and client-facing, responsible for presenting SEO results, explaining performance, and guiding future initiatives. The Senior SEO Strategist is expected to act as a trusted advisor—educating clients on how their websites perform organically, painting a clear picture of opportunities and challenges, and ensuring strategies stay ahead of evolving search engine algorithms and AI-driven changes.

Position Responsibilities:

• Lead SEO strategy for a portfolio of clients, ensuring campaigns drive measurable performance and align with client goals.

• Serve as the primary SEO contact during monthly and quarterly reviews, delivering clear, client-ready reporting and insights.

• Present past, current, and future SEO strategies in a way that is educational, compelling, and actionable for clients.

• Monitor Google algorithm updates, AI-driven search changes (AI Overviews, zero-click search, etc.), and industry trends—proactively adjusting strategy to stay ahead.

• Collaborate with internal teams (Account Service, SEO, Copy, Art, Code, & TechOps) to ensure best practices and client deliverables are met.

• Conduct technical SEO audits, keyword research, and competitive analysis to uncover growth opportunities.

• Use platforms such as Google Analytics, Google Search Console, SEMrush, and other SEO tools to measure performance and provide actionable insights.

• Translate complex SEO and AI concepts into simple, client-friendly explanations to build trust and long-term relationships.

• Develop, present, and manage 90-Day Reviews for each client to evaluate progress, share results, and set next steps.

• Mentor and support SEO team members, providing guidance on strategy, reporting, and client communications.

Position Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field preferred.

• 4+ years of hands-on SEO experience, ideally in an agency or client-facing role.

• Strong understanding of technical SEO, content strategy, link building, and local SEO.

• Up-to-date knowledge of Google algorithms, AI search technologies, and SEO trends.

• Proficiency with SEO and analytics tools including Google Analytics, Google Search Console, SEMrush, and Looker Studio (or similar reporting platforms).

• Exceptional client communication skills, with the ability to confidently present strategies, educate clients, and build strong relationships.

• Highly organized with the ability to manage multiple accounts, deadlines, and deliverables simultaneously.

• Strong analytical mindset with the ability to interpret data and provide actionable insights.

• Demonstrated ability to adapt quickly, solve problems creatively, and thrive in a fast-paced environment.

Work from Here

At Affinitiv, we have the best of both worlds. Our team members have embraced remote work and our Work from Here program allows for remote working and the utmost flexibility while keeping in person collaborating thriving in a safe work environment. Our Work from Here approach gives team members a choice to work on campus or remote, leaders can hold in person or virtual team meetings to collaborate and cultivate relationships.

Affinitiv knows you have interests outside of work, which is why we offer a comprehensive benefits package that includes medical, dental, vision and 401K effective day 1 just to name a few. We also offer generous PTO so you can enjoy off time with family and friends.

At Affinitiv, we celebrate diversity, equality, and an inclusive environment.

Affinitiv is committed to providing an environment of mutual respect where equal employment opportunities are extended to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

All aspects of employment are decided on the basis of qualifications, competence, merit, and business needs. Affinitiv is proud to be an equal opportunity employer.