Digital Strategy Team Member

• Location: Baltimore, MD (Hybrid)

Compensation: $65–$100/hr (for 2–4 years’ experience)

• Role Summary:

The Digital Strategy Team Member supports the Digital Strategy Lead in executing, monitoring, and optimizing digital campaigns across paid search, paid social, programmatic, display, and SEO initiatives. This role ensures TU’s campaigns are continuously improved through testing, data analysis, and performance insights.

• Core Responsibilities:
• Set up, manage, and monitor digital ad campaigns across platforms (Google Ads, Meta, LinkedIn, programmatic DSPs).
• Conduct keyword research, audience segmentation, and creative A/B testing.
• Support SEO efforts by implementing on-page optimizations, content tagging, and local SEO updates (Google Business Profiles, Maps).
• Track KPIs in analytics dashboards and generate campaign performance reports.
• Collaborate with TU’s internal digital team and agency colleagues to align tactics with enrollment and athletics objectives.
• Qualifications/Ideal Profile:
• 2–4 years of experience in digital marketing or paid media execution.
• Hands-on with GA4, Tag Manager, Google Ads, Meta Ads Manager.
• Strong analytical mindset with attention to detail.
• Ability to translate campaign data into actionable insights.

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Job Types: Full-time, Part-time, Contract

Pay: From $65.00 per hour

Benefits:

• Flexible schedule

Experience:

• Digital Strategy Team Member: 2 years (Preferred)

Location:

• Baltimore, MD (Preferred)

Ability to Commute:

• Baltimore, MD (Required)

Ability to Relocate:

• Baltimore, MD: Relocate before starting work (Required)

Work Location: In person