Senior Social Media Expert

Responsibilities :

• Develop, plan, and execute engaging social media strategies across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, Twitter/X).
• Create and publish compelling content (posts, reels, stories, videos, and graphics) that aligns with the company’s branding and campaign objectives.
• Write and edit high-quality captions, blog snippets, ad copies, and social media content that resonates with the target audience.
• Collaborate with the design and creative teams to ensure visuals and messaging are optimized for maximum engagement.
• Monitor social media trends, competitor activity, and platform updates to keep strategies fresh and effective.
• Engage with followers, respond to inquiries, and build strong online communities that reflect the brand voice.
• Track, analyze, and report on key metrics (reach, engagement, conversions, ROI), providing insights to improve performance.
• Plan and manage paid ad campaigns across Meta, LinkedIn, and Google platforms to drive brand awareness and lead generation.
• Optimize content for both organic growth and paid reach, ensuring consistent results across all channels.
• Coordinate with copywriters, marketing, and sales teams to deliver cohesive campaigns that support company goals.
• Stay updated with the latest digital marketing tools, algorithms, and best practices to maintain a competitive edge.
• Provide mentorship and support to junior team members when necessary.

Requirements :

• Proven experience as a Social Media Expert / Social Media Manager, preferably in B2B or creative industries.
• Strong portfolio/case studies showing successful campaigns and measurable growth results.
• Proficiency in social media management tools (Meta Business Suite, Hootsuite, Buffer, Later, Sprout Social, etc.).
• Skilled in content writing, content planning, community engagement, and data-driven strategy development.
• Familiarity with running and optimizing paid social ad campaigns.
• Excellent communication and collaboration skills, with the ability to engage audiences through compelling storytelling.
• Highly organized, analytical, and results-oriented, with a strong understanding of KPIs.
• Bachelor’s degree in Marketing, Communications, or related field (preferred).
• 3–5 years of hands-on experience in managing and growing social media channels.
• Willingness to work night shifts and maintain flexibility in scheduling.

Time Schedule :

• Full-time position
• 5 PM – 3 AM (Mon–Sat)
• Flexibility and readiness to work night shifts are essential.

Company Information :

Upepe Media is a USA-based signage company recognized as a leader in large format printing and custom signage solutions. We bring brands to life by combining creativity, innovation, and advanced printing technology. At Upepe Media, every campaign is more than just marketing—it’s a powerful visual story that drives impact, engagement, and growth.

Job Type: Full-time

Pay: Rs80,000.00 - Rs120,000.00 per month

Ability to Commute:

• Lahore, VA (Required)

Ability to Relocate:

• Lahore, VA: Relocate before starting work (Required)

Work Location: In person